Cabify to Renew Its Service Portfolio in 2021By Jorge Ramos Zwanziger | Wed, 03/17/2021 - 17:47
Urban mobility service company Cabify announced a logistics service for parcel shipments purchased electronically to position itself as a technology provider for retail companies. "The pandemic pushed us toward this. It was not super planned; I would love to tell you that but it was not like that," said Verónica Rubio, Head of Country Performance at Cabify to T21. In April 2020, the company launched its Cabify Envíos (Cabify Shipping) service to deliver goods between individuals or companies that were facing challenges because of the COVID-19 crisis. Rubio explained to T21 that this was a lean project, which was done quickly with a small investment. However, given the exponential growth in electronic purchases, Cabify decided to increase its focus in that area. "This is a service that we want to focus on globally, in which we do see a very strong growth potential [...] We know that there is a space for us out there," said Rubio to T21.
Cabify aims to take advantage of the increasing demand for logistic services for online purchases that need to be shipped to buyer’s houses. “The multi-mobility company will perform deliveries from the warehouses or stores of its corporate clients to the buyer's home, as a last-mile service. Cabify has the ability to offer immediate delivery on the same day, the following day and even in less than 2 hours,” said Cabify through a press release.
The delivery service is still in its pilot phase but it plans to start in April 2021 with retail businesses of all sectors and sizes in Spain, Argentina, Colombia, Chile and Peru. There is no information concerning Mexico in the press release but Cabify’s communication agency confirmed that the service will be provided in Puebla, Queretaro, Guadalajara and Mexico City, according to T21.
“There is no doubt that consumption is moving faster and faster toward online sales and home deliveries. At Cabify, we want to offer a solid logistics alternative to address the needs of companies looking for an immediate, sustainable and efficient delivery option,” explained Lucia Chávarri, Vice President of New Businesses at Cabify, in the press release.
The company has also had conversations with marketplaces such as Mercado Libre and Amazon to incorporate its new service to their activities. “2020 was the year to experiment; 2021 is the year to take advantage of,” said Rubio to T21.