Podcast

Chiara Sheldon
Beyond Cashback
By Chiara Sheldon | Mon, 05/22/2023 - 09:30
Finance & Fintech
Beyond Cashback
Chiara Sheldon, Co-Founder and COO, Reworth, addresses the challenges of implementing a cashback program, the marketing gap and leveraging technology to maximizing the value of purchases.
  1. Chiara Sheldon & Reworth (0:59)
  2. Is there a one-size-fits-all strategy for brands and banks? (3:17)
  3. Te best way to put technology at the service of the user (5:31)
  4. The main cornerstones in the evolution of finance in Mexico and how companies taking advantage of these (7:17)
  5. The importance of the Mexican consumer feeling they get good value for their money and the role of cashback in this (9:53)
  6. How Reworth uses APIs and Data Analysis to create this customizable experience for consumers (11:59)
  7. The key obstacles or challenges that we encounter when implementing a cashback program and how can to address them proactively (13:52)
  8. The main opportunities they can take advantage of in the current environment (16:37)
  9. Book and podcast recommendations (17:51)
  10. Last statements (19:35)

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Chiara Sheldon
Co-Founder and COO | Reworth
Mon, 05/22/2023 - 09:30
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