Beyond Cashback

Podcast

Beyond Cashback

By Chiara Sheldon | Mon, 05/22/2023 - 09:30

Finance & Fintech

Beyond Cashback

Chiara Sheldon, Co-Founder and COO, Reworth, addresses the challenges of implementing a cashback program, the marketing gap and leveraging technology to maximizing the value of purchases.

Chiara Sheldon & Reworth (0:59)
Is there a one-size-fits-all strategy for brands and banks? (3:17)
Te best way to put technology at the service of the user (5:31)
The main cornerstones in the evolution of finance in Mexico and how companies taking advantage of these (7:17)
The importance of the Mexican consumer feeling they get good value for their money and the role of cashback in this (9:53)
How Reworth uses APIs and Data Analysis to create this customizable experience for consumers (11:59)
The key obstacles or challenges that we encounter when implementing a cashback program and how can to address them proactively (13:52)
The main opportunities they can take advantage of in the current environment (16:37)
Book and podcast recommendations (17:51)
Last statements (19:35)