Monserrat Montesinos
Director General
View from the Top

Resilience Is Key

Thu, 10/17/2019 - 13:22

Q: How is the change in federal administration impacting DICISA’s mining segment?
A: Changes in administration often spur fresh opportunities, but this last shift was quite drastic. What I see is a rupture between the public and private sectors caused by the government’s macroeconomic decisions. We are being very cautious because our priority is to keep our operations up and running. In the short term, there is no room for large investments. Instead, we are optimizing resources and strategizing to achieve maximum performance. Generally, both the public and private spheres have reduced staff numbers. As a result, government institutions are less efficient. Although this strategy could translate to the optimization of resources and the eradication of corruption in the long term, it is impacting the country’s general growth in the short term. For us, 1H19 was marked by greater competition, and we do not see major changes for 2H19. Even though the mining industry is cyclical, it is one of the most stable economic activities in the country.
Q: What is the company’s strategy to maintain its position in the market during critical times?
A: Based on the expertise we have developed over these years, the company is able to adapt to these changes. Our company is focalized in a very specific industry segment that has specific characteristics and intricacies. By getting to know our clients and personalizing our service, we can rely on our experience to detect areas of opportunities in companies that are undergoing a crisis. We know how to identify these needs and help them optimize their resources. When necessary, we will also implement restructuring processes or postpone certain investments. We have to be resilient.
Q: How does DICISA bridge the technology gap in a traditionally conservative industry?    
A: Mining is one of the most conservative industries. Its operation is complex and involves heavy machinery and remote locations. The challenge is in demonstrating the benefits companies can acquire by using new technologies. We are the link between manufacturers and end-users. As such, we need to identify our client’s needs and match them with the best technology available. We achieve this by being present every day with our clients. We are also in close contact with manufacturers to understand and be aware of the new innovations coming into the market. The company represents many brands, and our sales process is cyclical. On the operations side, we have contact with manufacturers through quarterly seminars and product-release events. In addition, industry events like Expo Minera are great platforms to present these innovations to potential users.
Q: What is DICISA’s flagship product and how does it help clients?
A: At the moment, we are working on a lighting automation project in the tunnels of a mine. In fact, we were already working with this company on an optimization project regarding its security boards to protect mine operators. Now, we are implementing energy efficiency technologies to optimize the mine’s energy resources. This activity has been our main focus, but we are also exploring Industry 4.0. The deployment of these technologies will take place in the medium to long term, but it is important that we begin providing this information to end-users so they can start understanding these processes.
Q: In what other industry segments is DICISA seeking to offer its services in the near future?
A: One of our strategic objectives is to dynamize our product portfolio. We focus on low and medium-tension applications, as well as lighting systems. Nevertheless, by working closely with the operations side, we have identified a product demand out of the electric segment. Hence, our goal is to support our existing clients with other needs. One of the products we are trying to introduce are pumping systems. We are working with a national manufacturer, reviewing its product, including quality, and visiting the company’s facilities as we will integrate the company’s product into our portfolio once we enter this segment.