Ford Closes Deal with Mobileye for Autonomous VehiclesBy Alejandro Enríquez | Tue, 07/28/2020 - 09:21
Ford is accelerating its plans to develop autonomous vehicles. The automaker has reached a deal with Mobileye, Intel's mobility subsidiary. The partnership will be focused on improving Advanced Driving Assistance Systems (ADAS).
"By customizing Mobileye’s excellent software and sensing technology, Ford’s great driver-assist features will continue to evolve and provide customers with confidence on the road throughout the life of their vehicles. Providing people with extra confidence while driving is invaluable and it is exactly what our available Ford Co-Pilot360 features are designed to do," said Lisa Drake, COO North America and Global Purchasing VP of Ford Motor Company on a statement.
Mobileye will provide its EyeQ sensing technology to support Ford's Co-Pilot360 systems including lane-keeping, auto high-beam headlamps, pre-collision assist with automatic emergency braking and adaptive cruise control with stop-and-go, all of which will be available in Ford’s new models. Additionally, Ford's Active Drive Assist hands-free driving system will be available in Mustang Mach-E and F-150 models.
Mobileye’s technology can be labeled as level 1 and 2 in terms of autonomy. Level 1 refers to the automation of a single part of the driving experience, while level 2 refers to the automation of both steering and acceleration or braking support.
CEO of Mobileye Amnon Shashua commented on his expectations regarding the partnership between the automaker and the tech company. “We look forward to working closely together to bring these functionalities to market in the full Ford product lineup. It is a privilege to extend and expand our long-standing collaboration with a company that is so committed to safety on behalf of its global customer base," he said.
The partnership between both companies is not new, as they have worked on past projects before. This time they took their commitment to the next level since Mobiley's technology will be present in the entire lifecycle of Ford's next-generation vehicles. Both companies will have to work closely with Ford's Tier 1 suppliers to integrate all technological features properly.
Mobileye is increasing its footprint in autonomous driving and mobility through partnerships with Uber, Microsoft, TomTom, Cubic and now Ford. Most recently, intel announced the acquisition of Israeli MaaS solutions company Moovit for approximately US$900 million. “Mobileye’s ADAS technology is already improving the safety of millions of cars on the road and Moovit accelerates its ability to truly revolutionize transportation – reducing congestion and saving lives – as a full-stack mobility provider,” said at the time Bob Swan, Intel's CEO.