Tailored Supply Chain Solutions for Global Trade

Q: What core market needs or inefficiencies does Crossmotion Logistics address, and how has that evolved in light of shifting global trade dynamics? 
A: Crossmotion Logistics was founded 26 years ago in Leon, Guanajuato, to meet the growing demand for international transportation services driven by NAFTA and the region’s expanding footwear exports. We identified a gap in logistics support for exporters and built a comprehensive freight forwarding operation. We now operate six offices in Mexico and two in the United States, offering end-to-end international logistics solutions, including ocean, air, and land freight, warehousing, distribution, customs brokerage, and cargo insurance. Our mission is to streamline the entire supply chain, from the supplier’s plant to the customer’s door, solving any challenges that arise along the way.

Q: What characteristics have allowed Crossmotion Logistics to remain relevant and stand out over the past 26 years?
A: Competition in the logistics sector has intensified, pushing us to continuously improve and differentiate ourselves. While many freight forwarders offer similar core services, our edge lies in personalized attention, customer experience, and problem-solving. We do not just act as service providers; we become strategic partners for our clients. We focus on understanding each client’s specific needs through in-depth onboarding sessions, and we tailor our operations, reporting, and communication accordingly. Our mission is to be our clients’ favorite logistics company by offering responsive, efficient, and cost-effective solutions to any challenges that arise.

Q: How does Crossmotion Logistics leverage technology to deliver highly personalized service to each client despite handling a large and diverse customer base?
A: Every client has unique needs, even when using the same route or service, so standardization is not an option. We invest time in understanding each client’s specific requirements in terms of timing, information, and service expectations. 

To support this, we recently upgraded to a web-based transportation management system (TMS), which gives clients real-time access to about 80%-85% of the information they need. For the remaining 15%, we provide tailored solutions or work to integrate their needs into our system when possible. Our goal is to reduce inefficient communication, like endless emails or WhatsApp messages, by offering live updates and data access through our platform. This allows us to focus on high-value customer service and problem-solving, rather than chasing down basic information.

Q: What are Crossmotion Logistics’ core logistic strengths?
A: While we offer a full suite of logistics services, we have specialized in key verticals such as automotive, oil and gas, forest products, and food and beverage. Our strongest division is maritime, particularly import operations from Asia, where we have become a strategic player by offering competitive rates and responsive service. We even run a night-shift team in Mexico to align with Asian time zones and avoid shipment delays. 

We are also leaders in the Brazil-Mexico trade lane, especially in forest products, where we move high-volume shipments and have built strong alliances with local agents and carriers.

Our operations in the European Union are growing, especially from the Mediterranean and Northern Europe. These operations handle automotive parts, machinery, construction materials, and perishables. We also maintain a robust North American ground transportation network across Mexico, the United States, and Canada, which is supported by our US office. We manage high-volume, critical shipments through both direct and transshipment options. Across all modes, we tailor solutions by sector and route, ensuring high reliability and service quality.

Q: How has Crossmotion Logistics adapted its operational strategies in response to recent tariff fluctuations and trade policy shifts?
A: The tariff war and resulting market uncertainty led to a noticeable drop in shipping volumes, especially from industries that traditionally held large inventories. Many clients chose to reduce their stock levels instead of continuing purchases, partly due to the high freight costs from the previous year. This cautious approach impacted supply chains across sectors like automotive, retail, and manufacturing.

Crossmotion Logistics focused on supporting clients through this uncertainty by closely monitoring market trends, providing flexible logistics solutions, and optimizing inventory strategies. Since May, we have seen a gradual recovery as companies begin to restock and regain confidence, though not yet at pre-crisis volumes. Our strategy has been to remain agile, provide timely insights, and help clients adapt their supply chains as the situation stabilizes.

Q: What was the strategic rationale behind offering financing for logistics operations?
A: Financing has become a core part of our service, and about 98% of our operations involve offering credit to clients. Given the high value and volume of international freight, we saw a need to support our clients’ cash flow so they can operate without disruption. We provide in-house financing backed by our internal cash flow, and over the years, we have developed a robust credit evaluation methodology. This includes credit bureau checks, company background reviews, and third-party credit risk assessments to determine financing terms, typically 30, 60, or 90 days depending on the client’s profile and volume.

We also offer supply chain financing through fintech partners, which allows clients to quickly access liquidity for freight or vendor payments. These alternative tools are faster and less bureaucratic than traditional bank loans — often approved within 48 hours with minimal paperwork — giving our clients agility in managing their operations. This dual approach helps us support growth while carefully managing risk.

Q: How has demand for your logistics financing services evolved over the past year, particularly in light of rising costs and tariff-related uncertainty?
A: Demand for financing has clearly increased. Since the onset of tariff-related uncertainty, many companies have experienced reduced cash flow, driving a greater need for flexible credit solutions. Clients are either requesting extended payment terms — moving from 30 to 45 or even 60 days — or turning to supply chain financing tools to maintain liquidity. We have seen a significant rise in both approaches, with more clients relying on us for financial support to keep their operations running smoothly amid tighter margins and cost pressures.

Q: How has Crossmotion Logistics navigated recent port congestion and supply chain bottlenecks to maintain service continuity? 
A: The post-pandemic landscape brought unprecedented supply chain disruption, as transit times became unreliable, ports like Manzanillo and Lazaro Cardenas faced chronic congestion, and new challenges emerged daily, from rail bottlenecks to port strikes. To adapt, we rely on constant internal collaboration and creative problem-solving. Our cross-functional teams meet regularly to think outside the box and develop proactive, cost-effective solutions for clients.

Rather than passing on every cost to customers, we absorb part of the burden to protect their operations. For us, demurrage and storage fees are not a revenue stream; they are a sign of inefficiency. Our value lies in managing freight flows, coordinating with terminals, carriers, and transport partners, and minimizing unexpected charges. That approach, combined with our agility and empathy, has become a key differentiator in how we manage ongoing supply chain volatility.

Q: How is the role of Mexico expected to evolve within North American and global supply chains, and how is Crossmotion Logistics positioning itself as a key enabler in that transition?
A: Mexico continues to be a strategic player in global trade, especially within North America. Despite geopolitical shifts, the economic interdependence between Mexico and the United States remains strong, and we believe free trade agreements like USMCA will be restructured and strengthened to reflect global realities. As nearshoring accelerates, we expect more companies to relocate production and sourcing closer to home, creating significant opportunities for logistics providers.

Crossmotion Logistics is staying close to its clients to anticipate their evolving needs. We recognize that supply chains are being redesigned, with greater demand for local suppliers, faster lead times, and flexible logistics. Our role is to understand those shifts and develop tailored, value-added solutions that help our clients adapt and thrive in this new landscape.

Q: What are Crossmotion Logistics’ key priorities and expectations for the rest of 2025? 
A: Our growth plan for 2025–2026 focuses on expanding our footprint in Mexico by opening new offices in strategic locations like Tijuana, Ensenada, Merida, and Chihuahua. We are also intensifying efforts in project cargo, particularly in the oil and gas sector, to capture new business opportunities.

In the United States, we are expanding our cross-border ground transportation services, targeting decision makers to deepen our presence and deliver greater value. Logistics is a vast and growing market, and we see significant potential to grow by strengthening existing services and pursuing new clients with tailored solutions.


Crossmotion Logistics is a Mexican company created to provide global transportation solutions to address the international shipping needs of its clients.