Technology-Driven Shifts in Commercial Vehicle Trends

Key technology advances are driving the rapid evolution of commercial vehicles. Telematics, AI, and automation are at the forefront, enabling functionalities such as fuel consumption monitoring through GPS-assisted tracking and fleet management. Integrations of video, G sensors, and fuel sensors provide insights into driving behaviors, leading to enhanced fuel efficiency and safety. A clear pathway toward successful technology adoption is necessary to properly embrace these technologies, however.

Javier Valadez, Director of Operations, PACCAR considers that the COVID-19 pandemic accelerated the adoption of new technologies like electromobility or IoT in cargo transportation in Mexico. "We need to begin by acknowledging that we are experiencing a shift from an industrial to a digital era. Many of these technological tools contribute to the efficiency and safety of drivers and their surroundings. This progress also propels us towards the future of automation, particularly in the realm of heavy-duty vehicles,” added Fernando Enciso, Director Mexico, Grupo Surman.

Companies must embrace technology to stay competitive in this rapidly evolving market. Telematics, for example, offers a tangible way to provide accurate data for precise estimations, ensuring better customer satisfaction and operational efficiency. Estimates suggest that by 2025, 88% of new vehicles will feature integrated telematics. "Today, the focus is heavily on betting on innovation and development. Fifteen years ago, changes in units were practically imperceptible. Nowadays, the evolution is even more palpable, with impressive innovations happening in a short period, sometimes even from one year to the next," said Ernesto Del Blanco, Board President, ELAM-FAW.

The commercial vehicle industry is actively adopting automation, AI, and telematics in a bet to increase road safety. Monitoring acceleration, deceleration, and fuel consumption allow for identifying unsafe driving practices and enhancing logistics. Integrating such technologies has already resulted in a 10% reduction in unfulfilled deliveries, showcasing increased customer satisfaction. However, Jorge Vargas, Director of Market Development & Product Portfolio, Daimler Trucks Mexico, considers it crucial to take into account the needs of the final user, the owner-operator, which needs safer and more efficient units. “At Daimler, this shift considers individuals with disabilities to ensure that they can make better use of our units,” he added.

Implementing telematics in Mexico, while cost-effective, requires careful consideration. Clear goals, data analytics, and adherence to good transportation practices are essential for successful integration. The interconnected nature of systemic improvements in freight logistics relies on data exchange, transparency, and collaboration among stakeholders.

As technology evolves in heavy vehicles and with the implementation of USMCA, Mexico is poised to play a pivotal role in the North American heavy vehicle industry. The country's complex challenges require a strategic approach to connected mobility, as well as talent development in new technologies. "Mexico, as the leading producer of trucks, is poised to become a production hub. We are the country in Latin America that trains the most professionals in the field. However, we need to work on upskilling the workforce,” Valadez added.

According to the International Energy Agency (IEA), electromobility is crucial, and investments in energy-efficient technologies are essential for the future. Many vehicle efficiency technologies, such as aerodynamic retrofits and low rolling resistance tires, pay back their higher capital costs through fuel savings within a few years. Experts highlight that the industry is ready to implement these technologies, although the public infrastructure in Mexico is not following the industry’s pace and see alternative sources like natural gas as a good transition before fully electrify cargo transportation. "Today, we are at a turning point where we need to pay close attention to the available infrastructure to take electromobility to the next level," Del Blanco said.