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Technology's Role in a Startup Development

By Iñaqui de la Peña - Borzo Delivery
Country Manager


By Iñaqui de la Peña | Country Manager - Fri, 05/06/2022 - 10:00

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The role of technologies in the creation, maintenance and growth of a startup is clear but how much of a company really depends on technology? Is it essential to their survival?

As we constantly introduce new products and consumer-based solutions in our last-mile delivery (LMD) operations, our expertise can provide a little perspective on all the details that make a company's software worth talking about.

For starters, it would be a good idea to try to describe it. In one word? Precise. In our case, through constant development, our software goal is always to be one step ahead of our market and our clients’ needs. We strive to pay attention to detail and make our software stand out as a crucial part of our product releases and client experience.

How do we start to describe our technology’s role? Since its significance goes beyond algorithms, it is our duty to try to explain it from all the angles and aspects involved:

1. It speaks about our people's talent, passion and effort

When we talk about our technology, it is obligatory to talk about the people behind it.

Our developers have brilliant minds. They dedicate their time and effort to improving our algorithms and to getting the most out of it. Without their capacity, knowledge and abilities, we would not be able to operate. It’s as simple as that.

2. Optimizes the internal and external processes of a company

As we know, the pandemic accelerated technology and e-commerce adoption globally. This has helped us to trace a plan to complement our technology development and also increase our customer-focused products.

Our algorithms help our colleagues and clients trace routes in the most efficient way possible, making sure they save time and money, so our team can focus their attention on other details to make our service even more efficient.

We could say that the pandemic strengthened our platform and gave us even more tools to optimize it. We are still discovering and surprised by all the effects the pandemic had on our business.

3. It sets a trend and looks to the future of the industry

Our company started in 2012 using PHP (basically a scripted language that our developers are expert in). But as the years went by, our platform and the allies we count on have continued innovating our software. We offer a user-friendly application that simplifies processes and helps us reach a higher number of clients every day. 

It is part of our DNA to continue offering the best UX to clients and develop appropriate solutions to satisfy the present and future needs of last-mile delivery (LMD). Just to give an example, our algorithm forecasts the demand for our service to ensure we have the right number of couriers available to fill orders. We can proudly say that our algorithm for route optimization is something that defines. Few LMD companies do that.

So, what's next for us? We are about to implement artificial intelligence in our products.

An artificial intelligence system is being developed for the registration of couriers to provide greater security in the quality of couriers that we select and to simplify the process by verifying or filtering candidates more efficiently.

4. It increases UX and client fidelity

According to the AMVO Online Sales Study 2021, one of the main motivators for online purchases is the logistics process of the product. If businesses offer their clients a simpler way to buy and deliver their products, they will be more inclined to repurchase.

All our products are created based on our clients’ needs. We detect their habits, how they manage their deliveries, how their business is, their clients’ priorities and much more. All that helps us shape our algorithms and service.

I’m 100 percent certain that in the next 10 years, every product will be delivered within a two-hour time frame. This will force businesses to bring their products closer to the customer or to rely on dark stores so customers can decide when to receive their product, avoiding returns, failed deliveries or inflexible schedules among customers, thus satisfying their need to obtain their products quickly and at the right time.

Photo by:   Iñaqui de la Peña

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