Third Mobility App Option in Mexico is Greek-based Beat Company

Latin America represents more than 90 percent of Beat’s ride-booking activity and is considered the third private mobility app option for Mexicans. This, as a result of two years of operations in the country given its service range, which include delivery options that support SMEs, sustainable mobility through Tesla technology and a low-cost classic Beat service.

Beat was founded by Nikos Drandakis and Kotis Sakkas in Athens, nevertheless, 90 percent of their ride-booking services are registered throughout Latin America, specifically in Peru, Colombia, Argentina, Chile, and Mexico, thanks to the company’s success for offering a sustainable, safe, low-cost private and technological mobility option through more than 250,000 drivers.

However, the services available across Latin America depend on the mobility necessities of each country, but the two services that are offered in every country are the classic low-cost Beat option and the Beat delivery service. This last selection connects products between people or between a small and medium-sized enterprise (SME) and a person, including local companies, supermarkets, convenience stores, drug stores, and entrepreneurships.

Amongst other services that exclusively cater to various countries, there is Beat Tesla only available in Mexico City. This option offers a sustainable and high-technology mobility alternative through the electric Tesla Model 3 vehicle operated by professional drivers. This option became available after the company purchased a fleet of 120 Tesla vehicles to offer the service in the central regions of Mexico City, making it the largest electric fleet in Latin America.

According to Beat’s webpage, each trip with Beat Tesla prevents the release of at least 1.16 kilos of carbon dioxide, enough to compensate for the absence of 68 trees in one day. These figures contrast sharply with the 153 grams of CO2 per kilometer emitted by 2015 model year sedan-type private vehicles, the 121.4 grams of CO2 produced by new sedan cars, and the 21 grams of CO2 per kilometer emitted by a Midibus. Beat Tesla represents an estimated savings of 7,300 liters of fuel per year or a total of 1,000,000 liters of fuel saved for the entire fleet.

The initiative was presented by former Director of Beat Mexico, Enrique Mendoza, who found an opportunity to offer a deluxe service through the purchase of Tesla’s electric fleet. The current Director, Mauricio López, plans to expand this service to the other Latin American countries as the mobility platform expects the sector to experience annual growth of 28 percent between 2020 and 2025.

The Tesla project allows Beat to have one of the most innovative long-term strategies across the ride-hailing market, which gives the company the security of complying with a global tendency of offering a sustainable transport alternative. In addition, this new service allows Beat to have a competitive presence amongst other mobility platforms present in Mexico, such as Uber, Didi, Cabify, and BlaBlaCar.

"Even throughout the pandemic, competition has not stopped being intense. We are in a market where each of the platforms is looking to grow their user baseline, both on the user side and the driver side. I think Beat Tesla's model is making a difference given that we entered the market a little later than our competitors," said the company.