Deciphering Data to Pinpoint Commercial DiscoveriesWed, 01/21/2015 - 09:35
Venturing into data management and analysis is not an easy path for any company to take. Compiling, processing, and understanding what a potential moneymaker can bring to the table is usually set aside for the experts to handle, and Net Brains does just that. Combining parameters and integrating raw data with logs and seismic information has become the international norm to be used to separate profitable ventures from costly mistakes. David González, Managing Partner of Net Brains, understands that by making the best use of the most advanced methods, successful findings can be made. At the same time, he strongly advocates the use of technology to solve today’s problems, be it to decipher geological complexities through spectral decomposition or taking a step further by decomposing and tracing every step of the data’s processing to modify components along the way, with the goal of shifting the final result. According to González, the importance of modifying parameters will be essential to processing PEMEX’s data, starting with measuring and understanding how much raw data the NOC has, as well as its processed information, such as logs and seismic. “That is precisely how we are working with PEMEX at the moment, and we know that we will continue delivering these same services as new operators come in.” The importance of mastering that data is crucial to be prepared for a radical industry shift where foreign IOCs and medium-sized operators alike will share one common goal: to make the best out of the current data available regarding Mexico’s assets. “We can help manage the data included in the Data Room. Since we are already familiar with the way information is managed in PEMEX, the process of compiling and transferring the data to a private operator would be facilitated once the information is made available to the public,” he says.
Even though many companies can compile information, González emphasizes that it is crucial to know which steps were taken throughout the entire processing phase. Once all the information has been integrated, any company can analyze what components of the available geological data were modified along the way to get to the final results. “Whether it may be a log, a curve, or a seismic line, it is important to know what was done to that data, how it was processed, and which technology was used, among other critical parameters,” González explains. As such, the company manages all the steps taken from the acquisition of raw data, to its processing, to the end results. Finally, it documents every change so that it is traceable by any user. By allowing any user to go back into the data’s processing history, the specific findings or assumptions of a company’sgeophysicists can be understood, and if a company deems it necessary, components can be modified to look at data through a different lens.
While many large service companies are offering similar services as Net Brains, this medium-sized Mexican company has a key competitive advantage. Having specialized in PEMEX’s crown jewels for over 12 years, and with operations in Houston, Villahermosa, Poza Rica, and Mexico City, Net Brains’ expertise in working on all of the exploration blocks offered to the private sector poses no obstacles in its consolidation in the post-Reform landscape. González suggests that the firm may decide to open a new branch in Ciudad del Carmen to serve the shallow water region’s rise in demand. Moreover, he feels that incoming companies will soon realize that some of PEMEX’s seismic data is relatively old. “We know that these companies will be interested in seismic data acquisition and reprocessing data services. In order to cater to these demands, we are planning to open a processing office here in Mexico. By using cutting-edge processing technologies such as 3C-3D and aligning each case with our project management services, we will be able to offer exclusive solutions that support incoming companies’ interpretation needs.” González sees bright opportunities in a wide range of Mexico’s geologic provinces. “Requirements may range from fractured carbonates to pressure studies, and we are prepared to devise solutions that are truly valuable. For example, if companies are interested in setting up base in Ciudad del Carmen to work on the surrounding reservoirs, we have plenty of information and technical expertise to offer them.”
Essentially, the greatest benefit that Net Brains offers companies is that the data’s parameters can be readjusted to test new hypotheses about a reservoir’s characteristics, increasing the potential for a commercial finding. The long-lived experience working with Mexico’s reservoirs has built up Net Brains’ dexterity in datahandling. “We believe that managing data will be a very important aspect in the future of the industry, especially for CNH and PEMEX. Both will have a great need to manage geological data to cater to all the demands from private players.” As a result, Net Brains is hopeful to capture opportunities by managing these two entities’ data, as well as helping them interpret and understand the subsurface through its other service lines. “We feel that our services will enable specialists to play around with all the different factors and components involved when processing geological data to get better results,” he concludes.