Lauro Beck
Director General
Osbog
/
View from the Top

Telemetry to Ensure Compliance with New Regulations

Wed, 01/18/2017 - 12:41

Q: How does Osbog, as a new local company, offer added value to its clients?

A: Osbog’s business is to take measurements that would traditionally be difficult for a variety of reasons, be it because of safety or for economic reasons, as is the case of gathering data from remote locations. Our communication solutions gather and transmit the required data to us, which we then personalize and deliver to our customers. But the greatest benefit for our clients is the advantage brought by a local company that can offer immediate information at lower prices.

As a young local company, we have worked hard over the last few years to create a strong R&D department to develop our own systems, software and electronics so we can continue supporting the development of local technology. We are seeing a big opportunity opening up now that more and more local and international oil companies are coming to the Mexican market.

Q: Which main challenges has Osbog encountered in its business development activities?

A: One of the main challenges we found from telemetry providers is the reluctance of companies to adopt new technologies that would involve large capital investments in their infrastructure. We like to consider this challenge as a tactical advantage because our business model allows companies to introduce our information systems without the need for large capital expenditures.

This means customers do not have to absorb the up-front investments necessary to start working with information technologies. In case that equipment gets damaged or stolen, we take full responsibility as full-service providers and the customers can have the peace of mind that the process will always run smoothly without them having to get involved. Our objective is to create a long-term relationship, not to just sell a piece of equipment, instead, we offer a solution with immediately available and reliable information that allows our customers to focus in their core business activities enriched by the valuable information that our solution brings to their operation.

Q: Where does Osbog see the biggest business opportunity?

A: Due to new regulatory schemes that adhere to international practices, companies will have to declare the amount of oil that is both being produced and transported. The easiest and most economical way to comply with such regulations is by implementing telemetry, and because of that Osbog sees a business opportunity in all of the companies that produce and transport oil, be it big or small, national or international. These services will be of special interest for PEMEX and CNH, as knowing real-time information about production and transportation will allow for a more efficient and transparent oil and gas industry in the country. Most importantly of all, these services are no longer cost prohibitive. Mexico should able to measure its real-time national production in the near future, this could prove to be very valuable information for high level decision-making.

Q: Where does Osbog see itself in the future?

A: We want to become a promoter of local talent in Mexico and creating strong relationships with Mexican engineering schools to acquire the best talent is a short-term goal we have. We have already started to work on this goal by communicating with UNAM. We have seen that Mexican engineers have strong capabilities and are able to achieve incredible goals, and want to keep pushing for the industry to recognize that.

As for market goals, Osbog has invested a great deal of time and resources in order to develop several versions of our data acquisition system, so we are not starting from scratch. Our focus for the next few years is to create a strong market presence. It would be impossible to talk about market share because the market for telemetry services in the Oil and Gas sector is still in its development stages in Mexico, but in the future, we want to be a strong and recognized player in telemetry services, as well as achieving cross-border growth.