Vernon Murray
Vice President and Director General
View from the Top

US Expertise Exported to Mexican Market

Wed, 01/20/2016 - 12:25

Q: What are the key aspects that Emerson has used to introduce the “perfect execution” initiative?

A: One of the keys for successfully introducing the “perfect execution” approach is the early engagement of all the players involved in the project, including the end customers and the EPC companies. For instance, the automation tasks for reconfiguring a refinery can represent up to 7% of the total work needed for a project of this kind, involving the construction of several cabinets with a considerable amount of cabling and signaling that need to be configured. With electronic marshaling, an innovative design that Emerson has been mastering for years, the refinery could significantly reduce the amount of cabling and signaling associated with this type of cabinet. Moreover, the system facilitates the late changes around I/O requirements that may occur at different stages, saving time and avoiding startup delays.

Q: What are the lessons learned from the company’s joint venture with PEMEX in this area?

A: There is a need to centralize the information circulating between the EPC companies, suppliers like Emerson, and PEMEX, the end customer. If information is withheld by any of the parties, the results of the project are not likely to be favorable, so it is crucial to guarantee that the information is centralized and easily accessible to all those involved. There is strong competition among solutions providers for the automation market in Mexico, but for us, being a trusted advisor means using our technical capabilities to advise our partners in more streamlined operations. For example, we can advise companies on how to improve their EOR techniques in the fields that they are going to operate in Mexico since Emerson obtained a tremendous amount of knowledge and experience working with EOR during the shale gas boom in the US.

Q: What are the highlights of Emerson’s participation in helping PEMEX improve its production levels?

A: In Mexico, one of Emerson's initiatives consisted of highlighting the importance of measuring key well parameters, such as pressure, temperature, and level flows, as it was found out that they were being neglected during the operation of Mexican fields. For this initiative, Emerson put the instrumentation in place and organized some training to ensure that the variables were properly read, helping to improve the operation of the wells. In the national industry, it is well known that there is a high content of water associated with the oil being extracted from mature fields. For this reason, Emerson provided the equipment and training solutions for measuring water content, allowing PEMEX to react accordingly to the values that are identified in a particular well.

Q: Can you provide examples of lessons learned from the US shale boom that Emerson can apply in Mexico?

A: North Dakota is a strong base for our Rosemount pressure transmitters, with which we have collected an important amount of knowledge about pressure measurement in wells. When the pressure of a well is properly measured, the well’s oil and gas extraction rate can then be incremented. Apart from North Dakota, we have proven our expertise in other locations with companies such as Schlumberger and Halliburton, which both have a strong presence in onshore sites in Mexico. In this way, pressure measuring is one area of expertise that we have brought into the Mexican market. Another example of knowledge transfer is the work that we performed in collaboration with CNH for developing national parameters of measurement certainty based on international standards.

One application in which our expertise can be valuable is the cash registers that will be used to measure the quantities private companies are selling to PEMEX or placing into the oil and gas market, and which will need to comply with a defined certainty level set by CNH. In this specific area, Emerson can help with the selection of an appropriate technology to meet the certainty guidelines provided by CNH. The company can also conduct the installation of the equipment to ensure that this is carried out in time and with the right mechanical and structural integrity. Emerson can help the companies with the equipment startup and decommissioning, and provide them with all the required life cycle services for that particular solution.