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Mexico and North America Amid a New Protectionist Cycle

By Erick Gabriel González Alegría - B&T Consulting México
Consultant

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Erick Gabriel Gonzalez Alegria By Erick Gabriel Gonzalez Alegria | Consultant - Tue, 07/22/2025 - 08:00

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The North American region is undergoing a moment of redefinition. The resurgence of protectionism in the United States, the upcoming review of the United States-Mexico-Canada Agreement (USMCA), and deep structural reforms in Mexico are shaping an unprecedented economic, political, and legal landscape. In this context, Mexico faces an urgent need to act with strategic vision — both to protect its national interests and to strengthen its position within the regional economic bloc.

This article offers a comprehensive reflection on current challenges and proposes viable mechanisms for Mexico to assume a leadership role in reshaping North America into a resilient and competitive economic region.

 

The Return of Protectionism and Its Implications

With the return of a US administration openly embracing protectionist policies, Mexico once again finds itself at the center of trade tensions. The imposition of new tariffs on key products, such as tomatoes, steel, or manufactured goods, poses a direct threat to regional value chains and macroeconomic stability.

Unilateral decisions to impose tariffs under the guise of national security, migration control, or electoral pressure undermine the foundational principles of multilateral agreements and create uncertainty for thousands of binational companies.

Beyond the immediate impact, this shift is reshaping the rules of engagement at a critical moment: the USMCA review scheduled for 2026, which will be decisive in shaping the future of regional economic integration.

 

Reviewing the USMCA: Time to Defend and Evolve

The USMCA was designed as a modern evolution of NAFTA, adapted to the technological, labor, and environmental challenges of the 21st century. However, its implementation has been marked by recurring tensions among its members. The upcoming review should not be seen solely as a threat, but rather as a strategic opportunity to improve its institutional framework, promote new industries, and reinforce legal certainty.

Mexico can lead this revision by proposing changes in three key areas:

  • More efficient and binding dispute resolution mechanisms, to curb unilateral measures implemented without prior consultation.

 

  • Updated chapters on energy, sustainability, and digitalization, aligned with nearshoring needs and the regional energy transition.

 

  • Incentives for inclusive value chains, integrating Mexican SMEs and leveraging the comparative advantages of southern Mexico and Central America.

 

Structural Reforms and Institutional Certainty

Alongside external challenges, Mexico is undergoing deep institutional transformations. Constitutional reforms affecting the judiciary, including the popular election of judges and the elimination of autonomous bodies, have sparked concerns about the stability of the rule of law and the separation of powers.

Regardless of political interpretations, it is critical to recognize that international perception of judicial independence and institutional transparency significantly influences foreign investment. Mexico must ensure that these reforms do not jeopardize compliance with international commitments or undermine the neutrality of dispute resolution mechanisms under agreements like the USMCA.

 

Regional Infrastructure: A Driver for Shared Development

One of Mexico’s greatest opportunities in the current context is to consolidate its role as a regional logistics and manufacturing hub.

The Interoceanic Corridor of the Isthmus of Tehuantepec and the expansion of the national railway network are strategic long-term investments. Connecting the Pacific and Atlantic oceans without passing through the Panama Canal not only diversifies trade routes but also enables Mexico to capitalize on nearshoring trends, attract processing industries, and create jobs in traditionally underdeveloped regions.

Instead of focusing on low-return or tourism-centric projects, investment should prioritize railway, port, and industrial infrastructure to generate competitive advantages and integrate southern states with northern industrial hubs and Central America.

 

Strategy and Diplomatic Vision: Containment Without Confrontation

Mexico cannot  and should not — respond to protectionism with direct confrontation. The strategy must be one of intelligent containment and proactive repositioning.

 

Key action lines include:

 

  • Activating all available diplomatic and economic multilateral channels, including formal consultations and bilateral technical negotiations.

 

  • Consolidating a genuine trilateral alliance with Canada, sharing risks and benefits in the joint defense of the USMCA.

 

  • Strengthening Mexico’s presence in Latin America, not as an ideological counterweight, but as a commercial and logistical bridge. Latin America needs Mexico as a coordinating leader in investment, integration, and shared development initiatives.

 

  • Diversifying strategic partnerships beyond the region, particularly with Europe, Asia, and the Middle East, where there is strong demand for resilient supply chains.

 

A Global Narrative of Cooperation

In response to narratives suggesting that “Latin America is not relevant,” Mexico must respond with facts and concrete proposals. Regional integration, shared sustainability, and orderly migration are not achieved through walls or sanctions but through joint development strategies.

A regional cooperation program in energy, a trilateral development fund for Central America, and an agro-industrial value chain integration platform are examples of proposals that could position Mexico at the heart of a new narrative: that of a more just, inclusive, and strong North America.

 

The Time to Lead

Mexico faces a significant challenge, but also a unique opportunity to redefine its global economic role. Strengthening the USMCA, consolidating strategic infrastructure, ensuring institutional certainty, and projecting diplomatic leadership are key steps toward greater autonomy, resilience, and competitiveness.

US tariff policies should not dictate the region’s future. True leadership is built through dialogue, strategy, and long-term vision. Mexico is positioned not just to be a compliant partner, but to become an indispensable actor in building a new North America — strong, united, and sovereign.

 

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