Are Millennials Changing Corporate Travel? Of CourseWed, 05/09/2018 - 11:22
The emergence of smartphones, the application of the Internet of Things (IoT) and artifical intelligence (AI) have changed the way corporate travel is conducted, said Gerardo Vera, Director General of Carlson Wagonlit Travel (CWT) for Mexico and Central America, at Mexico Business Forum 2018 on Wednesday at Mexico City’s Sheraton Maria Isabel Hotel. “We want to know more about travelers to anticipate their needs,” he said during a presentation entitled “The Untapped Possibilities of Business Tourism.”
The “gig economy” has impacted the ways in which business is conducted in the world and corporate travel is not unrelated to this trend. “Companies like Uber or AirBnB have revolutionized the way we travel,” Vera said. “Companies know about these new solutions and want to adopt them,” he said, highlighting the millennial generation as the users who are accessing the most important positions in companies globally. To drive his point home, Vera pointed out that “Airbnb has now become the largest hotel chain in the world without owning a single building,” alluding to the potential of this increasingly influential element in the travel industry.
Combining business and pleasure is another emerging trend, Vera said, as employees increasingly lengthen work trips to include vacation time. “One in five travelers transforms a business trip into a vacation. The farther the destination is, the more this type of travel takes place,” he said.
Vera also suggested that connectivity will play a key role in travel planning going forward. “Over 50 billion devices will be interconnected by 2020,” he said.