A Full Overview of Cybersecurity Solutions in One Dashboard

Q: What makes Sophos’ portfolio for cybersecurity unique in the Mexican market?

A: We have a platform that we call Synchronized Security, which gives service providers and end users a full overview of their different cybersecurity solutions in a single dashboard. Having that overview is really something that companies often lack. Another differentiator is our use of artificial intelligence for endpoint security, allowing very effective threat detection.

Q: How do you protect companies from threats when adopting new technologies, especially now that many are implementing home office?

A: The pandemic came and many companies were not prepared. Our synchronized security helps to provide the coverage and oversight they need. It allows fast adoption of new security solutions. An important aspect of this is our Managed Service Provider (MSP) program. This is a Software as a Service (SaaS) solution where providers or end users can request certain services and reach them through the cloud. All products come together in what we call Sophos Central. Companies can activate or deactivate any type of license for a product, depending on the needs of the organization at any given time. To give you an example, we have some end-users that needed a product for the election period, which is usually around three months. The ability to turn products on and off is very cost-saving. It reduces the burden on CAPEX and transforms it into OPEX.

Q: What is the secret behind attracting new clients in Mexico?

A: It is important to have service providers that know how to sell cybersecurity. They can give the client exactly what they need. There are many companies today that do not have the tech nor the time to manage their own security. They prefer to work with a business partner that gives them that service. We have worked very hard to create that.

Q: What new products have you launched recently?

A: We know that about 40 percent of companies in Mexico have a threat-hunting strategy in place. About 69 percent of them do this through a service provider. At Sophos, we have a Managed Threat Response (MTR) service that is dedicated to hunting threats, analyzing them and advising modifications to behavior. This service is available to clients that have our suite. However, in mid-October, we launched another service called Sophos Rapid Response, which is a fixed-fee remote incident response service that identifies and neutralizes active cybersecurity attacks throughout its entire 45-day term of engagement. This is also managed by MTR but it can be used by any client, even if they use products of another software provider. This group uncovers what the threat is and the root cause and the helps clean up the vulnerability as soon as possible.

Q: In which sectors are you most present?

A: We have wide coverage, from universities to manufacturing, retail and services. End users range between SMEs to large enterprises. We have had a variety of success cases. For example, there is a company called Cyberoam that was acquired by Sophos, which distributes solutions mostly used by universities.

Q: What are your priorities for the remainder of 2020 and next year?

A: We will continue to promote MSP. This service has been growing 30 percent each year and many of our channels are promoting it. We want to continue certifying service providers to offer this solution. We are particularly interested in our core channels: platinum and gold commercial partners. We will also continue to aggressively promote MTR and Sophos Rapid Response. We know companies continue to face new threats and they need to know that they can be safe. Lastly, we strongly believe that everything is going to the cloud. All our investment is geared toward developing this ecosystem.