Home > Professional Services > Expert Contributor

How Mergers and Acquisitions Improve the Startup Ecosystem

By Melina Cruz Villafaña - Homely y Hogaru


By Melina Cruz | CEO & Co-founder - Thu, 02/16/2023 - 13:00

share it

In recent years, the startup ecosystem in Latin America has been rapidly growing and expanding. As a result, we are starting to see a new trend in the region: the merger of startups.

One of the main drivers of this trend is the need for startups to scale their operations and reach new markets. In many cases, startups in Latin America face the same challenges regarding growth, such as a lack of funding, limited access to talent, and a lack of market knowledge. Companies can overcome these barriers by merging with another startup and accelerating their growth.

Another driver of the merger trend is the need to acquire specialized capabilities or technologies. In today's highly competitive business environment, startups constantly need to innovate and differentiate themselves from their competitors. By merging with another startup, companies can acquire new capabilities and technologies, which can help them to stand out in the market. 

One of the most notable examples of a merger in the Latin American startup ecosystem is the merger of the Brazilian e-commerce platform MercadoLibre and online marketplace OLX Brazil. This merger allowed MercadoLibre to expand its reach and access new markets while also providing OLX with the resources and expertise it needed to scale its operations.

Another example is the merger of two Colombian startups, Kallpod and DineroMail. Kallpod, a cloud-based communication platform, and DineroMail, a leading payment gateway provider in Latin America, merged to create an integrated solution for e-commerce and digital payments. This merger allowed both startups to expand their reach and access new markets while providing their customers with a more comprehensive solution.

Recently, we announced the merger between Homely and Hogarú.

Homely, the largest marketplace in Mexico to hire cleaning services, has specialized in recent years on developing a solution for companies mainly in the property management sector and the office space that require cleaning services daily. Our customers require a service that offers them technology and flexibility, and that is what we provide. Hogarú, the leader in home cleaning in Colombia, offers customers a long-term solution to their home care needs, either through the hiring, training, and management of home allies or through the outsourcing of the service to our expertly trained pros,developing long-term relationships, so our customers have the confidence of finding a trusted, helping hand when they arrive home.

We merged to expand our markets. Homely will start its operation in Colombia, reaching out to potential customers, mainly players handling rental apartments, coworking spaces, and proptechs. At the same time, Hogarú will implement the knowledge of home cleaning service solutions developed in recent years in a country where regulation has reached 17% of formality in domestic workers.

Mergers and acquisitions (M&As) are not only happening between startups but also with big companies looking to innovate. Traditional companies are also looking to acquire startups with innovative technologies and business models to complement their operations and stay competitive. 

Another essential aspect to consider is the regulatory environment; mergers and acquisitions can be a complex process requiring compliance with various laws and regulations. 

The trend of startups merging in Latin America will likely continue, as startups look for new ways to scale their operations and reach new markets. This trend can significantly impact the startup ecosystem in the region, as it can lead to the creation of new, larger, and more innovative companies.

Mergers and acquisitions can be a powerful tool for startups looking to grow their businesses and achieve their goals. Benefits  of an M&A for startups can include:

1. Access to capital: When a larger company or another startup acquires a startup, it often receives a significant infusion of capital, which can be used to expand operations, hire more employees, and develop new products and services. Also, companies that merge can become a more attractive investment opportunity for new investors.

2. Access to new markets: In the case of the merger between Hogarú and Homely, this will be immediately achieved with the international expansion and the new services line we will open in each country.

3. Access to expertise and resources: Startups acquired by larger companies or merged with other startups can gain access to expertise and resources that they may not have had before, such as knowledge of a particular industry or technology, to develop new products and services more effectively.

4. Talent retention: M&A can also help to retain talented employees who might otherwise leave a startup for a larger company. When a startup is acquired or merges, employees may be more likely to stay with the company, knowing that it is now part of a larger organization with more stability and resources.

5. Validation: M&A can also provide validation for a startup's business model and technology. If a larger company or another startup is willing to acquire a startup, it can indicate that its technology and business model are valuable and have growth potential.

It's important to note that M&A is not the only way for startups to grow and succeed, there are multiple ways to achieve that; however, M&A can be a powerful tool that startups can use to achieve their goals and reach new heights.

The trend of startups merging in Latin America is becoming increasingly relevant as startups look for new ways to scale their operations and reach new markets. This trend can significantly impact the startup ecosystem in the region, as it can lead to the creation of new, larger, and more innovative companies. The merger and acquisition process is not easy, but with the proper guidance and support, it can be an effective way for startups to overcome barriers to growth and reach their potential.

Photo by:   Melina Cruz

You May Like

Most popular