Gerardo Vera
Director General
Carlson Wagonlit Travel (CWT) for Mexico and Central America

Technology to Ensure Personalization and Savings

Wed, 02/21/2018 - 12:46

For corporate-travel managers, the “travel” part of the equation comes easy. The remaining elements are what differentiate the trailblazers from the laggards, says Gerardo Vera, Director General of Carlson Wagonlit Travel (CWT), the global market leader in corporate travel arrangements. A keen on eye for technology trends and how to apply them to the service offering also helps.

“Traveling is just a small part of our value proposition. The core of everything is to manage a company’s travel budget, to provide it with exceptional service, great prices and savings while ensuring the security of its employees,” he says.

The sophistication of CWT’s services is the result of its integration of technology, data management and analytics. CWT manages all the travel services a company’s employees might need, including flights, hotel reservations, taxi reservations and restaurant selections, all within one platform. “One of the biggest challenges we have encountered is providing our clients with a solution that aggregates everything in one place,” says Vera. “We are trying hard to offer clients an app that meets our customer’s every need.”

While the biggest challenge might be aggregation, the next big challenge is to make every piece of information relevant and useful to the user. “Everything our platform offers must adhere to the client company’s own policies,” says Vera. This key feature is why Vera says CWT must be seen as an ally and part of the team of any company.