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Why Telecom Operators, VSaaS Software Providers Should Ally

By Andrew Milkoto - Aipix
Senior Product Manager


Andrew Milkoto By Andrew Milkoto | Senior Product Manager - Tue, 10/17/2023 - 12:00

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As video surveillance becomes an increasingly critical component of modern security and business operations, the door is opening for partnerships that could redefine the sector. This trend presents a unique opportunity not only for Video Surveillance as a Service (VSaaS) software platform providers but also for telecom operators. These industries may appear unrelated at first glance but are actually on a converging path.

So, what is driving these apparently distinct entities – telecom operators and VSaaS software platform providers – to forge this unexpected digital partnership? In the following sections, we will explore the reasoning behind this collaboration. As we delve into this analysis, we will uncover why this fusion holds substantial potential for telecom carriers.

Let’s dive in.

Turning Video Surveillance Hurdles into Opportunities for Telecom Operators

The video surveillance landscape, while burgeoning with potential, is not without its intricacies. These complexities, rather than mere obstacles, can be considered catalysts for innovation and collaboration, especially when telecom operators enter the equation.

The very nature of video surveillance demands a seamless integration of data flow and real-time processing. Surveillance isn't just about security anymore; it now involves gathering insights, understanding patterns, and making informed decisions. This evolution necessitates a robust and adaptive infrastructure, something that telecom operators inherently possess. Their expertise in managing vast data traffic can be the backbone for the next-generation video surveillance systems, ensuring that data is transmitted and processed in real-time, enabling smarter, quicker decisions.

Moreover, the need for centralized surveillance solutions brings forth another challenge: interoperability. Different regions might have varied surveillance standards and protocols. With their experience in navigating international technology/communication barriers, telecom operators can play a pivotal role. They can act as the bridge, ensuring that surveillance solutions are efficient and universally adaptable, breaking down regional silos.

We also need to consider that the future of video surveillance is leaning toward AI-driven analytics. This transition requires not just the transmission of data but also its analysis, where telecom service providers can step in as the game-changers with their extensive infrastructure resources and bandwidth. This synergy can lead to faster response times in surveillance, be it in traffic management or predictive maintenance.

In essence, the challenges the video surveillance sector faces are not standalone issues. They are intertwined with the broader technological ecosystem, and telecom operators, with their vast resources and expertise, are perfectly poised to turn these challenges into collaborative opportunities.

It is noteworthy that navigating the shift from traditional telecom services to software-based VSaaS can be complex. However, strategic partnerships with VSaaS vendors like Aipix can pave the way for a seamless transition.

How Telecom Operators Can Benefit by Diversifying Into Video Surveillance Services

Telecom operators, facing diminishing returns on investment in the ever-evolving communication technologies and infrastructure, can revitalize their portfolios by diversifying into VSaaS solutions. This strategic reallocation can unlock a suite of value-added services and pave the way for innovative revenue streams, offering customers cutting-edge surveillance services.

Let’s explore the possibilities this diversification can bring to the telecom sector.

Enhanced Service Portfolio

Telecom operators can explore bundling video surveillance services with their existing telecom services. Operators can entice customers with added value by creating comprehensive packages that include internet, cable TV, and VSaaS. This approach enhances customer loyalty and simplifies subscription billing, making it an attractive proposition. The bundling strategy can result in higher retention rates and incremental revenue streams.

Competitive Differentiation

Embarking on video surveillance services empowers telecom operators to discover a unique niche in an intensely competitive landscape. This move goes beyond the conventional, allowing operators to stand out by providing a holistic array of security and surveillance solutions, unlike competitors confined to telecommunications services.

Integrating surveillance services with other intelligent solutions for homes or businesses fabricates a captivating ecosystem. This ecosystem is not just about attracting customers; it’s about creating an enriched experience that fosters customer loyalty and enhances strategies for customer acquisition and retention, elevating the brand's appeal in the market.

Recurring Revenue Streams

Venturing into video surveillance services offers telecom operators a significant advantage: recurring revenue streams. VSaaS typically follows subscription-based pricing models, where customers pay monthly or annually for access to surveillance services and storage.

This subscription-based approach yields a consistent and predictable income, reducing reliance on traditional voice and data services. As the customer base grows, revenue from video surveillance services can become a substantial portion of the operator's overall income.

Innovation and Technological Leadership

Adopting Video Surveillance as a Service (VSaaS) positions telecom operators as pioneers, navigating the frontlines of technological evolution in surveillance, the Internet of Things (IoT), and cloud computing.

This isn’t merely about adopting new technologies; it’s about cultivating an environment of innovation within the organization. It’s about a relentless pursuit of excellence and adaptability in a world where technology never stands still, ensuring the continual refinement and enhancement of services in response to the ever-shifting technological terrain.

This leadership in innovation not only propels the organization forward but also sets new industry standards, shaping the future of technology.

Market Expansion

Diversification into VSaaS enables telecom operators to enter new markets and sectors, such as retail, healthcare, and public safety, where the demand for advanced surveillance solutions is rising. This expansion can increase market share and opportunities for cross-selling and up-selling other telecom services.

The Strategic Alignment of Telecom Infrastructure with VSaaS

When viewed strategically, telecom operators are ideally positioned to venture into the VSaaS industry. Their unique advantages make them stand out among other companies entering this field. These advantages include:

Capitalizing on Established Customer Trust

Telecom carriers have built enduring relationships with a diverse customer base founded on trust and a history of delivering essential services. The existing rapport makes telecom operators ideally positioned to introduce Video Surveillance as a Service (VSaaS) solutions, especially as the demand for enhanced security solutions is on the rise among their customer base.

The introduction of VSaaS is not just a service expansion; it’s a seamless integration into the existing service portfolio, welcomed by customers due to the already established trust and reliability. This existing customer base and the inherent trust provide a significant advantage, allowing for smoother market penetration and service adoption.

Established Payment Systems

The smooth integration of telecom infrastructure with VSaaS will be significantly facilitated by the well-structured payment and collection mechanisms inherent to the telecom industry. Telecom operators are adept at managing subscription-based services, a model that aligns well with the typical subscription structures of VSaaS offerings. They bring sophisticated billing systems, extensive customer databases, and secure payment channels to the table, all honed over years of operational experience. This established framework provides a solid foundation for integrating new services efficiently and securely, ensuring a seamless experience for the customer.

Multiple Service Delivery

Acquiring new customers is often a steep uphill battle, with much higher success seen in upselling to existing clientele. This dynamic presents a golden opportunity for telecom providers to integrate VSaaS with their existing service offerings, such as internet and phone services, to bolster customer retention and open new revenue avenues.

By offering a cohesive bundle of services, including telecommunications and advanced security solutions like VSaaS, telecom providers can position themselves as versatile, one-stop solutions for customers, enhancing user convenience and satisfaction. This integrated service approach strengthens customer loyalty due to the added value. It allows telecom providers to diversify their revenue streams, ensuring sustained business growth and stability in a competitive market landscape.

Why Transitioning Telcos Need White Label VSaaS Providers

While telecom carriers possess extensive infrastructure and well-established customer relationships, deploying VSaaS requires specialized technical expertise. As a result, the logical approach is to collaborate with a VSaaS vendor, which offers several key advantages:

Expertise in Video Surveillance Technology

VSaaS software providers like Aipix specialize in video surveillance technology, ensuring that telecom carriers can offer their customers the most advanced and reliable solutions available. This expertise allows telecom companies to focus on their core competencies while delivering top-notch surveillance services.

Speedy Market Entry

Collaboration enables telecom carriers to fast-track the launch of their VSaaS offerings. These vendors provide ready-made, customizable solutions that can be quickly integrated, allowing telecom companies to tap into new markets and revenue streams without the delays associated with developing solutions in-house.

Cost Efficiency

Developing VSaaS solutions from scratch can be resource-intensive. The software vendors offer cost-effective solutions, allowing telecom carriers to minimize development expenses and risks. This efficiency enables telecom companies to offer competitive pricing to their customers, potentially gaining a larger market share.

Branding Opportunities

White label solutions offer telecom carriers the flexibility to brand the VSaaS offerings as their own, maintaining brand consistency and customer trust. This approach allows telecom companies to strengthen their brand presence while expanding their service portfolio.

Scalability and Flexibility

VSaaS solutions are inherently scalable and flexible, allowing telecom carriers to start small and expand their service capacity as their customer base grows. This adaptability ensures that telecom companies can efficiently meet increasing service demand without substantial additional investments or extended development periods.

The Way Forward

The journey for telecom carriers into the VSaaS market is an exciting one, filled with opportunities to leverage their resources and strengths. Partnering with VSaaS software providers well-versed in the complexities of this evolving landscape and the surging demand for AI and ML capabilities is imperative to meet and exceed customer expectations.

VSaaS software providers like Aipix offer telecom carriers substantial value, providing them with revolutionary video surveillance technology through a white label model. Collaborating with established vendors will help telecom carriers to launch value-added services and tap into new revenue streams.

Photo by:   Andrew Milkoto

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