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How to Win in a Cookie-Less Future Using First-Party Data
By Chiara Sheldon - Mon, 01/09/2023 - 13:00
Cookie-less alternatives present Mexican companies with a unique opportunity to offer their customers a closer relationship, writes Chiara Sheldon.
https://mexicobusiness.news/tag/advertising
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Influencer Marketing: The Human Element in Advertising
By Karen Herrera - Wed, 08/24/2022 - 09:00
Why would a brand complement traditional advertising to work with an influencer? Karen Herrera provides her insights.
Entertainment Offering Complements Traditional Music Business
By - Sat, 12/01/2018 - 15:18
Sony Music Entertainment is the largest music producing and recording company in Mexico and one of the three largest record companies globally
Technology Raises Stakes for Sports Betting
By - Sat, 12/01/2018 - 14:53
Grupo Calientehas several casinos in Mexico and 12 countries in Central and South America and has developed a platform for online betting.