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By Angélica Mayor - Thu, 04/04/2024 - 12:30
We do not need a standardized approach; we need a fair and equitable environment. That is the key to leadership, writes Angélica Mayor Gallo.
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Fri, 03/29/2024 - 12:00
Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.
https://mexicobusiness.news/tag/advertising
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By Víctor Tello - Fri, 03/29/2024 - 12:00
Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.
By Francis Petty - Thu, 01/25/2024 - 13:00
How can we use technology strategically to move past short-sighted goals and meaningfully connect with audiences? Francis Petty takes a look.
By Francis Petty - Wed, 12/13/2023 - 13:00
AI-powered programmatic advertising is the key to enabling new opportunities and growth that benefit all, writes Francis Petty.
By Armando Arenas - Thu, 01/26/2023 - 11:00
Inconsistencies and omissions mark changes to tobacco law, while also limiting free trade, writes Armando Arenas.
By Mauricio Martínez - Wed, 11/02/2022 - 09:00
AI will impact marketing because it will boost the efficiency of strategies, segment audiences and manage ad campaigns, writes Mauricio Martinez.
By Mauricio Martínez - Tue, 03/15/2022 - 13:00
Mauricio Martínez says humor can have a powerful impact in advertising, but it needs to be used properly. Here’s why.
