Some companies have already brought R&D and engineering centers but, how can Mexico become more attractive to investors as an engineering…
Roundtable
Víctor Fuentes
Víctor Fuentes
Director General
Mitsubishi Electric

Mexico is not a country that guarantees conditions that promote R&D investment. Even the Mexican government reduces budget for these activities. These conditions must be driven by private companies as part of their corporate social responsibility activities and commitment with Mexico. Mitsubishi Electric Automation has Mitsubishi University, a program that provides training for customers around the world. The content learned by Mexican workers certifies them according to Mexican regulations. It is also the same content that a worker in Japan or the US learns. Due to the extension and diversity in Mexico, we decided to create training centers where Mitsubishi Electric’s business partners provide training and knowledge to customers on behalf of Mitsubishi Electric. By the end of 2018, we will also be launching a scholarship program for public university students where they can receive training at our facilities.

Mexico’s success as an automotive manufacturing hub is undeniable. The country is already the seventh-largest light-vehicle producer in the world
Alejandro Rojo
View from the Top
Alejandro Rojo
Director of CIMA at ITESM Toluca
CIMA at ITESM Toluca
The Research Center for Automotive Mechatronics (CIMA) at ITESM Toluca offers consulting, research, technological development and training in all…
MAS 2017
News Article
Mexico Automotive Summit 2017:Developing an R&D Future panel highlights
René Schlegel
Roundtable
René Schlegel
René Schlegel
President
Robert Bosch México

Millennial is just another label. There are many other conditions beyond generational factors that perhaps define what makes people similar or different but, in the end, there is no real generational gap between any of us. Age is a continuum. It maybe just seems useful to make a distinction between different generations because it allows us to put people in convenient boxes, easy to label. But from an applied perspective, there are many more considerations that unite rather then divide us. Our goals are similar regardless if we are 80 or 20 years old, even if how we want to achieve them differs. The best way we have found to work with millennials, baby-boomers and all other generations is to put people in mixed work groups. This way, remaining differences become useful and everyone can work toward the same target.

Together with technological innovation, the millennial generation has brought disruption to the industry
Alejandro Rojo
Insight
Alejandro Rojo
Director of the Research Center for Automotive Mechatronics (CIMA)
ITESM Toluca
Mexico’s low-cost manufacturing approach has prevented the industry from identifying the country with strong technology-development capabilities.
Andrés Lerch
Roundtable
Andrés Lerch
Andrés Lerch
Advisory Partner and Leader of the Operations Transformation Area
EY Mexico’s Automotive Center

We are ready to embrace new and greener automotive technologies. Unfortunately, Mexico’s infrastructure is not prepared. Other countries are already experiencing a technological transformation as gasoline and diesel consumption declines while methanol, electricity and hybrid alternatives grow. In advanced economies, it will take 10 to 12 years for these new technologies to become a key part of their industry but in Mexico it will take the same time for these technologies to start permeating the market. There are benefits in owning an electric or hybrid car, including no ownership tax and less gasoline expenditure, but the initial investment to acquire one of these models is still too high. If the government does not offer fiscal benefits for leasing eco-friendly solutions, this market will not grow. Limiting deductibility in leasing is frankly retrograde and Mexico is the only country in the world with such regulations.

Electrification is a growing trend in the global automotive industry but it is not the only available option to reduce the environmental impact.
ALEJANDRO ROJO VALERIO Director General of CIMA
View from the Top
Alejandro Rojo
Director General
CIMA
Currently, the units are powered by gasoline, but the final goal is to implement a hybrid engine.
Subscribe to ALEJANDRO ROJO