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By Jessica Stone - Tue, 08/04/2026 - 05:00
Fintech reputation relies on AI, PR, brand building, and strategic banking alliances to foster trust in B2B2C models, writes Jessica Stone.
https://mexicobusiness.news/tag/brand-equity
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By Cynthia Aspra - Tue, 05/05/2026 - 08:00
Mexico's creator economy has shifted from simple reach to professionalized, performance-driven business entrepreneurship, writes Cynthia Aspra.
By Tania Bustamante - Thu, 04/02/2026 - 08:30
Luxury is shifting from excess to meaning through ethical craftsmanship, cultural heritage, and structured social impact, writes Tania Bustamante.
By Mauricio Martínez - Tue, 04/29/2025 - 08:30
Mauricio Martínez explores how brands can build pricing power to stay profitable and resilient amid economic uncertainty.
By Emanuel Westdorp - Thu, 02/27/2025 - 06:00
As DeepSeek challenges ChatGPT, exposing the risks of product-focused branding, true differentiation lies in brand value, writes Emanuel Westdorp.
By Mauricio Martínez - Thu, 06/20/2024 - 10:00
A brand requires innovation to help it be perceived as significantly different and to grow at a dizzying pace, writes Mauricio Martinez.
By Mauricio Martínez - Wed, 07/27/2022 - 14:00
Business value comes in many forms and a strong brand can support each of them, writes Mauricio Martínez.
