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By Carlos Herrero - Wed, 01/17/2024 - 13:00
Effective communication means explaining, because the worst action for a leader is to claim that others do not understand us, writes Carlos Herrero.
https://mexicobusiness.news/tag/carlos-herrero
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By Carlos Herrero - Thu, 08/12/2021 - 12:43
The pandemic is changing how people approach marketing and how marketing approaches consumers. Where will it end up?
By Andrea Villar - Thu, 07/01/2021 - 10:26
The election results have sent a positive message to most of the country's business leaders. However, AMLO's political power poses further challenges
By Carlos Herrero - Thu, 04/15/2021 - 16:00
It is curious that words like purpose, born in the context of spiritual soul-searching, are more convincing to new marketers than words like mission.
By Carlos Herrero - Tue, 03/16/2021 - 15:23
Brands provide specific, relevant values, not run-of-the-mill mediocrity. Extrategia’s Carlos Herrero explains why.
By Carlos Herrero - Tue, 02/09/2021 - 13:12
What is key for research to respond to reality and serve the objectives for which it is designed? Carlos Herrero takes a look.
By Carlos Herrero - Fri, 11/13/2020 - 13:59
The prestige of the brand is a marketing strategy that is built to communicate its value. It cannot be bought or given away.
By Andrea Villar - Mon, 11/09/2020 - 05:00
The pandemic has attracted brands to platforms like YouTube to promote their products or services and even reach new audiences
By Carlos Herrero - Mon, 10/19/2020 - 13:30
None of the big companies have been able to achieve their goals and convince society without the support of corporate communication
By Carlos Herrero - Tue, 09/08/2020 - 13:16
Communication is not only the transmission of ideas, but it must be done in an effective way that generates value to its audience.
