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By Chiara Sheldon - Tue, 05/23/2023 - 16:00
The ‘Reward Effect’ can make the difference between an effective and ineffective customer loyalty strategy, writes Chiara Sheldon.
Featured content
Wed, 04/10/2024 - 10:30
Andrés Maza dispels some investing myths and offers some basic truths that, while sounding simple, can help investors who put them into practice.
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More Finance & Fintech
By Chiara Sheldon - Mon, 01/09/2023 - 13:00
Cookie-less alternatives present Mexican companies with a unique opportunity to offer their customers a closer relationship, writes Chiara Sheldon.
By Chiara Sheldon - Thu, 10/27/2022 - 10:00
When a company offers a bonus where the user decides how to take advantage, it all but guarantees consumer loyalty, writes Chiara Sheldon.
By Emilio Aristegui - Thu, 09/01/2022 - 10:10
The Mexican economy shows signs of gradual recovery. This and more in this week’s roundup!
By Chiara Sheldon - Thu, 08/25/2022 - 13:00
Understanding specific touchpoints will create authentic loyal customer relationships that make any business successful, writes Chiara Sheldon.
By Alejandro Villalobos - Mon, 08/15/2022 - 16:00
Today, more than ever, it is time for startups to take two steps back and evaluate all the cards on the table, writes Alejandro Villalobos.
By Chiara Sheldon - Thu, 07/21/2022 - 12:00
While awaiting the possible outcomes of financial instability, a good option is to start thinking of simple alternatives, writes Chiara Sheldon.
By Emilio Aristegui - Thu, 04/28/2022 - 12:59
The International Monetary Fund recognized Mexico’s stable public debt.
By Chiara Sheldon - Mon, 04/25/2022 - 16:00
Cashback promotes the use of fintech and traditional bank cards, benefiting businesses, startups and financial institutions, writes Chiara Sheldon.
