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When Every Brand Sounds the Same: Reputation in the AI Age
By Carla Mariana Gagliardi - Tue, 08/25/2026 - 05:00
As AI homogenizes content, brands must leverage human judgment, storytelling, and strategic narratives to build reputation, writes Carla Gagliardi.
https://mexicobusiness.news/tag/content-creation
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AI in PR: Threat, Trend, or Transformative Tool?
By Karen Herrera - Fri, 04/11/2025 - 06:00
AI is reshaping public relations by enhancing creativity, strategy, and insights — while maintaining human empathy or judgment - Karen Herrera.

Authenticity in the Age of AI: The New Challenge
By Alvaro Villar - Fri, 02/14/2025 - 07:30
AI challenges authenticity, raising concerns about deepfakes, and digital ethics. Álvaro Villar looks at how businesses and creators can adapt.
Influencer Advertising: What Do We Know?
By Luis Lopez Linaldi - Wed, 01/22/2025 - 14:00
Influencer marketing is growing, but ethical practices and regulatory compliance are essential. Luis Lopez Linaldi looks at the issue.
TikTok Will Suspend its US App by Jan. 19: What Could Happen?
By Diego Valverde - Wed, 01/15/2025 - 14:30
TikTok plans to suspend its app in the United States by Jan. 19 if the Supreme Court does not block a federal ban under the 2024 Act.

Gen AI Regulation Needed to Protect Creators' Livelihoods: CISAC
By Anmol Motwani - Thu, 12/12/2024 - 08:40
Generative AI reshapes content creation but threatens creators’ incomes and copyright integrity, states CISAC.
AI Applications in Law, Healthcare, Journalism: The Week in AI
By Diego Valverde - Thu, 11/21/2024 - 13:19
Mexico faces AI ethics challenges in law, while open-source AI grows globally and Mass General’s AI tool improves long COVID diagnosis.
TikTok, Warner Bros. Unveil 'Spotlight' for Content Discovery
By MBN Staff - Thu, 08/08/2024 - 17:18
TikTok has partnered with Warner Bros. to launch Spotlight, a a feature enhancing content discovery for movies and TV shows

Social Listening: A Key Tool For Growth
By Mariana Allende - Mon, 06/10/2024 - 10:00
Social listening can unlock the full potential of social media and increase revenue, says Hootsuite’s Geana Barbosa.
Integrators, Aggregators and The Correlation to Business Success
By Tavo Zambrano - Mon, 10/24/2022 - 16:00
Integrators and aggregators have brought about a significant change in how products are sold, distributed, and even marketed, writes Tavo Zambrano.
Hits Book Named Most Innovative Company by Oracle
By Cinthya Alaniz Salazar - Wed, 01/26/2022 - 16:24
Oracle predicts a year of growth for startup company Hits Book.