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Celebrity Happy Meals Key to McDonald's New Strategy
By Andrea Villar - Thu, 10/15/2020 - 08:45
McDonald's is confident that campaigns with celebrities like Travis Scott and J Balvin will help it increase its sales
https://mexicobusiness.news/tag/covid19
More E-Commerce & Retail
Supermarket Sales Save Beyond Meat Following Restaurant Shutdowns
By Andrea Villar - Thu, 08/06/2020 - 14:09
Beyond Meat’s bet on supermarkets payed off as restaurants closed due to the COVID-19 pandemic
Amazon Shares Exceed US$3,000
By Daniel González - Tue, 07/07/2020 - 13:30
Along with Apple and Microsoft, Amazon belongs to the club of companies valued at more than US$1 trillion.
Amazon the Most Valuable Brand in the World  (Once Again)
By Daniel González - Wed, 07/01/2020 - 16:21
Retail brands have grown the most in the last 12 months, according to a report published by Kantar and WPP.
Malls Adapt: Will Department Stores Disappear From the Equation?
By Daniel González - Fri, 06/26/2020 - 08:00
Department stores will no longer be indispensable for bringing customers to malls. VIP cinemas and luxury restaurants will take over that position.
E-Commerce Revolution is Here. There Is No Going Back
By Andrea Villar - Mon, 06/22/2020 - 05:20
COVID-19 forced people to change their habits. As a result, companies are accelerating their e-commerce strategies trying to get a piece of the cake
Despite E-Commerce's Growth, Human Contact Cannot Be Replaced
By Andrea Villar - Wed, 06/17/2020 - 05:00
The COVID-19 crisis pushed C&A toward e-commerce in just two weeks. However, its CEO in Mexico believes human contact cannot be replaced
Hot Sale Wants to Exceed MX$11 Billion Results
By Daniel González - Wed, 05/13/2020 - 16:49
The online sales campaign will be held between May 22 and June 1 and will include more than 400 companies.
Is Amazon to COVID-19 What Ford and GM Were to WWII?
By Daniel González - Wed, 04/08/2020 - 13:36
The e-commerce company has positioned itself as one of the big winners of the pandemic. Its numbers have been growing steadily in recent weeks.
Consumer Companies Resist COVID-19 in Mexico
By Daniel González - Fri, 04/03/2020 - 14:02
Walmart surpasses América Móvil and becomes the company with the most value by capitalization in the Mexican Stock Exchange.