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By Emanuel Westdorp - Fri, 10/31/2025 - 08:30
Brand perception is reality. Close the reality gap between promise and delivery with authenticity and coherence, writes Emanuel Westdorp.
https://mexicobusiness.news/tag/customers
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By - Wed, 05/22/2024 - 10:51
This marks the tenth time the company has been awarded this recognition.
By Alexandre Gomes - Tue, 05/21/2024 - 10:00
The advent of open insurance has accelerated the digital transformation of the insurance industry in Latin America, writes Alexandre Gomes.
By Julian Coulter - Tue, 04/09/2024 - 08:30
With third-party cookies on the way out, companies must build new relationships using a solid first-party data strategy, writes Julian Coulter.
By Víctor Tello - Fri, 03/29/2024 - 12:00
Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.
By Eliza Galeana - Thu, 03/28/2024 - 07:00
Coca-Cola FEMSA unveiled its Integrated 2023 report. Meanwhile, AMIS aims to boost agricultural insurance coverage. Do not miss your weekly roundup!
By MBN Staff - Thu, 03/21/2024 - 12:12
IMCD announced its acquisition of Bretano, marking a strategic move to strengthen its presence in Latin America.
By Guillermo Jasso - Thu, 02/15/2024 - 08:00
Companies that prioritize understanding cost to serve position themselves for success in an increasingly dynamic environment, writes Guillermo Jasso.
By Salvador Rivero - Mon, 12/18/2023 - 16:00
Opportunity cost, or the gains lost from choosing one option over another, is prevalent in Mexico, writes Salvador Rivero. What can change that?
By Karel van Laack - Thu, 11/23/2023 - 11:00
Trade Credit Insurance is an efficient, quite affordable and multipurpose instrument to protect against nonpayment risk, writes Karel van Laack.
By Javier García Iza - Fri, 11/17/2023 - 13:00
In a world where profit often takes center stage, it’s important to find the right balance between sales and product quality, writes Javier García.
