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By Carla Mariana Gagliardi - Tue, 08/25/2026 - 05:00
As AI homogenizes content, brands must leverage human judgment, storytelling, and strategic narratives to build reputation, writes Carla Gagliardi.
https://mexicobusiness.news/tag/digital-strategy
More Tech
By Jovanni Juárez - Mon, 12/08/2025 - 06:30
Customer-centricity demands listening to real-time customer signals and acting on the customer agenda to drive loyalty, writes Jovanni Juárez.
By MBN Staff - Fri, 11/07/2025 - 13:13
Amazon launched Amazon Bazaar, a low-cost e-commerce platform expanding to 14 new markets to compete with Shein and Temu in fast-commerce.
By MBN Staff - Thu, 11/06/2025 - 11:44
Amazon Mexico launched Amazon Now, offering delivery of 5,000+ essential products in under 15 minutes, in partnership with Rappi.
By Shelley Pursell - Thu, 10/30/2025 - 09:00
Inbound marketing isn't dead, it just stopped standing still. Enter loop market, a new concept and way of thinking. Shelley Pursell explains.
By Paloma Duran - Thu, 10/23/2025 - 15:58
This week, #MexicoBusiness hosted the AI, Cloud & Data Summit 2025, exploring how technology is transforming operations.
By Enrique Culebro - Fri, 10/17/2025 - 08:30
Enrique Culebro recounts 25 years of evolution and reinvention while connecting, educating, and driving transformation in healthcare.
By Diego Valverde - Thu, 10/09/2025 - 14:26
This week, a report shows that numerous firms adopt AI, Rankmi expands with new funds, and an OpenAI-AMD alliance challenges Nvidia.
By Mariana Allende - Wed, 10/08/2025 - 12:12
Companies often start with a tech roadmap and forget about the customer, but technology should serve customers’ needs, says Apto’s Alvaro Plasencia.
By Ricardo Rodarte - Tue, 09/30/2025 - 08:30
In the digital era, leaders must go beyond financial results to foster innovation, resilience, and an adaptive culture, writes Ricardo Rodarte.
By Jorge Humberto Lezama Brito - Fri, 09/12/2025 - 06:00
As the nearshoring boom drives IT investment, companies are strategically using AI, cloud, and data for growth and efficiency, writes Jorge Lezama.
