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By Carla Mariana Gagliardi - Tue, 08/25/2026 - 05:00
As AI homogenizes content, brands must leverage human judgment, storytelling, and strategic narratives to build reputation, writes Carla Gagliardi.
https://mexicobusiness.news/tag/digital-strategy
More Tech
By Enrique Alfredo González Huitrón - Tue, 09/09/2025 - 06:30
Digital transformations fail due to organizational silos and a lack of synergy between teams, not the tech itself, writes Enrique González.
By Teresa De Alba - Wed, 08/27/2025 - 16:18
GM México names Kathia Muñoz as new Communications Director, succeeding Tere Cid after her 18-year tenure
By Luis Hernandez - Wed, 08/27/2025 - 08:00
Legacy companies need to create parallel digital ventures to overcome internal constraints and adapt to a changing market. Luis Hernandez explains.
By MBN Staff - Mon, 06/30/2025 - 11:57
HR stands at the frontline of AI transformation, but many professionals are unprepared, reports the Harvard Business Review.
By Maria Fernanda Gonzalez - Tue, 06/10/2025 - 08:00
CEOs must speak up and build public trust to position their companies as credible, relevant industry players, writes María Fernanda González.
By MBN Staff - Thu, 05/29/2025 - 16:15
Firstsource is launching a Gigsourcing Platform that enables enterprises to scale gig workforces through AI-driven, domain-led digital transformation.
By MBN Staff - Mon, 05/12/2025 - 20:49
Alsea plans to introduce Chipotle Mexican Grill to Mexico, starting with five locations in northern Mexico in early 2026.
By Carolina Salinas Garcia - Fri, 04/18/2025 - 07:30
Easter shifts consumer behavior in Latin America and brands must adapt with emotional content and local campaigns, writes Carolina Salinas Garcia.
By MBN Staff - Wed, 03/12/2025 - 15:24
Paola Becerra will lead SAP México as president starting April 2025, focusing on digital transformation and cloud solutions.
By Laura Coronado - Wed, 01/15/2025 - 16:00
From Emily in Paris locations to Tane’s iconic wall in Mexico City, digital influence is key for businesses and personal image - Laura Coronado.
