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By Enrique Girón - Tue, 10/13/2026 - 08:30
E-commerce brands must look beyond misleading ROAS to focus on incrementality, MER, and true contribution margins, writes Enrique Girón.
https://mexicobusiness.news/tag/emarketer
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By Linda Ruiz - Tue, 12/03/2024 - 08:00
In 2025, publishers will focus on data-driven strategies to engage and monetize their audiences. Linda Ruiz looks at the key trends for next year.
By Mariana Allende - Thu, 11/28/2024 - 15:36
Global ad spending is projected to grow 10.7% in 2024, reaching US$1.08 trillion, the biggest growth in six years.
By Mariana Allende - Tue, 07/30/2024 - 07:42
Retailers are enhancing in-store experiences to attract customers, responding to consumer behavior and e-commerce challenges.
By Mariana Allende - Fri, 07/12/2024 - 16:34
Mercado Libre is surpassing Amazon in Latin America's retail media market by making strategic investments in e-commerce, media, and advertising.
By Mariana Allende - Wed, 05/29/2024 - 12:36
Unlike email campaigns, SMS marketing campaigns have a 99% read rate.
By Mariana Allende - Mon, 05/27/2024 - 14:45
Retail media ad spending is expected to surge from $114.18 billion in 2023 to $233.89 billion by 2027.
By Diego Valverde - Thu, 04/04/2024 - 08:36
International companies bet on Mexico's tech development potential as global companies adopt AI solutions.
By Mariana Allende - Tue, 04/02/2024 - 13:04
Approximately 65% of retailers plan to implement generative AI in a consumer-facing capacity in 2024.
By Jesús Juarez - Tue, 09/06/2022 - 16:00
Any conversation today about what’s hot in digital advertising must mention connected TV. Jesús Juárez explains why.
By Francis Petty - Mon, 08/15/2022 - 10:00
AI will soon be the norm across industries and early adopters will reap the benefits of having such a competitive edge, writes Francis Petty.
