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Stop Calling Everything 'Strategy'
By Enrique Alfredo González Huitrón - Tue, 10/13/2026 - 05:30
Strategy requires clear trade-offs, guiding Decision Architecture from business outcomes to capabilities and technology, writes Enrique González.
https://mexicobusiness.news/tag/enrique-alfredo-gonzalez-huitron
More AI, Cloud & Data
AI in the O&G Maritime Industry: It’s All About the Use Case
By Enrique Alfredo González Huitrón - Mon, 08/12/2024 - 14:00
AI will revolutionize how offshore crews are transported and how cargo is managed offshore, writes Enrique González Huitrón.

Electronic Payments: The Wheel Moving the Cash Flow
By Enrique Alfredo González Huitrón - Wed, 06/19/2024 - 14:00
SPEI payments play a crucial role in the long-term growth of the maritime oil and gas industry in Mexico, writes Enrique González Huitrón.

Sailing Smoothly … and Digitally
By Enrique Alfredo González Huitrón - Thu, 04/18/2024 - 08:30
Digital tools empower shipowners and charterers in Mexico's oil and gas industry, hands down, writes Enrique Alfredo González Huitrón.
The ROI of Not Evolving
By Enrique Alfredo González Huitrón - Mon, 02/26/2024 - 08:00
The maritime oil and gas sector prefers adherence to proven practices but the costs of not evolving are substantial, writes Enrique González Huitrón.
From Trust to Zero Trust and Back
By Enrique Alfredo González Huitrón - Fri, 02/24/2023 - 11:00
The digitalization wave is washing over the offshore logistics sector and companies will need to invest in trust to succeed, writes Enrique González.
7 Points to Get the Most Out of Your Offshore Oil and Gas Data
By Enrique Alfredo González Huitrón - Tue, 08/23/2022 - 11:00
Enrique Gonzalez provides seven points on how oil and gas sector shipowners can extract the value they are wasting from their data.
Cybersecurity Concerns in Offshore O&G logistics
By Enrique Alfredo González Huitrón - Thu, 06/30/2022 - 16:00
Oil and gas companies in Mexico remain resolute in their digital defiance. Not for long, writes Enrique González.
Are Service Platforms THE Option for Offshore O&G?
By Enrique Alfredo González Huitrón - Wed, 12/30/2020 - 09:00
Data and real-time information are highly valuable. So, EaaSP could be a useful and powerful tool for the private and public sectors to add value
Digital Transformation of Offshore Oil, Gas Logistics a Must
By Enrique Alfredo González Huitrón - Tue, 10/27/2020 - 09:28
Digitalization processes are far ahead of Oil and Gas offshore maritime logistics, companies must begin their digital transformation