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Traditional Companies Need to Start Thinking Like Tech Startups
By Maria Fernanda Gonzalez - Fri, 10/14/2022 - 09:00
Traditional companies can learn from tech startups and become more adaptable and willing to change, to succeed in this new environment.
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Can AI Offer Mexican Companies a True Competitive Edge?
By Francis Petty - Mon, 08/15/2022 - 10:00
AI will soon be the norm across industries and early adopters will reap the benefits of having such a competitive edge, writes Francis Petty.
The Metaverse: Facing a Future That Has Already Arrived
By Fernando Becerril - Fri, 07/22/2022 - 09:00
We are at a point where ‘science fiction’ has become a part of our daily lives, writes Fernando Becerril. Are we ready?
The Artificial Intelligence of Marketing
By Carlos Herrero - Wed, 06/22/2022 - 10:00
The reality of a brand in the market is the imperative for artificial intelligence tools and platforms, writes Carlos Herrero.
Digital Marketing and the Use of Email
By Daniel González - Wed, 07/29/2020 - 14:24
Email use has increased by 18 percent in Latin America during the pandemic. The use of chatbots and social networks has also increased.
All Companies Need a Communication Strategy
By Jan Hogewoning - Mon, 04/27/2020 - 19:08
All companies must have a communication strategy. This is a form of social responsibility and commitment.