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By Mariana Allende - Wed, 01/07/2026 - 13:22

World Cup 2026 is set to boost beer sales in host cities, though Mexico faces new advertising curbs and US market demand cooling.

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Tue, 01/06/2026 - 07:30

Improvisation no longer has a place in modern retail. Data and foot traffic analytics are vital for 2026 conversion, writes Francisco Álvarez.

https://mexicobusiness.news/tag/fifa

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By Mariana Allende - Thu, 01/01/2026 - 10:00

This week, Zara adopts Generative AI, while Amazon and Aeromexico boost logistics. Social media and the 2026 World Cup drive retail growth.