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By Francis Petty - Thu, 01/25/2024 - 13:00
How can we use technology strategically to move past short-sighted goals and meaningfully connect with audiences? Francis Petty takes a look.
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Fri, 03/29/2024 - 12:00
Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.
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By Francis Petty - Wed, 12/13/2023 - 13:00
AI-powered programmatic advertising is the key to enabling new opportunities and growth that benefit all, writes Francis Petty.
By Francis Petty - Tue, 08/08/2023 - 11:00
Just keeping pace with consumers is not enough: brands need to become the beacon that leads them back to shore. How? Francis Petty explains.
By Francis Petty - Tue, 05/23/2023 - 09:00
Everything suggests that there is no better choice than to leverage the potential of the yearly Hot Sale. Francis Petty looks at how to do that.
By Francis Petty - Mon, 01/30/2023 - 12:00
The last few years have provided a powerful lesson: There’s no stopping digital transformation. The same goes for advertising, writes Francis Petty.
By Francis Petty - Mon, 11/14/2022 - 13:00
Francis Petty explores how marketing departments have evolved and how innovative digital solutions are now key pieces in the transformation puzzle.
