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Earn and Retain Customers With First-Party Data
By Julian Coulter - Tue, 04/09/2024 - 08:30
With third-party cookies on the way out, companies must build new relationships using a solid first-party data strategy, writes Julian Coulter.
https://mexicobusiness.news/tag/google
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Grupo Bimbo Leads MERCO’s 2023 ESG Rankings
By Eliza Galeana - Fri, 03/01/2024 - 07:00
Grupo Bimbo secures its position as Mexico's most responsible company, dominating MERCO's 2023 ESG rankings across all categories.
Corona: Latin America's Most Valuable Brand With Premium Appeal
By MBN Staff - Thu, 02/01/2024 - 10:18
Corona has been named the most valuable brand in Latin America due to growing premium perception.
Microsoft Rolls Out Gen AI and Data Solutions for Retail
By Mariana Allende - Fri, 01/12/2024 - 15:03
Microsoft announced an AI-enhanced tools solution for retailers shortly after Google’s release.
Google Unveils Suite for Virtual Agents and Customer Service
By Mariana Allende - Thu, 01/11/2024 - 16:57
Google has announced the launch AI solution for retail involving virtual agents and in-store analytics.
AI Opportunities in 2024: The Week in Retail
By Mariana Allende - Thu, 01/04/2024 - 10:00
AI enhances lives, says Google, meanwhile Nike adjusts amid lawsuits, and Mexicans cut holiday spending due to high prices.
51% of Mexicans Plan Christmas Shopping Amid Online Fraud Surge
By Mariana Allende - Fri, 11/17/2023 - 11:43
More than half of Mexicans are set to shop during El Buen Fin despite a surge in online fraud.
Mexicans Gear Up for Holiday Shopping Amid Credit Card Concerns
By Mariana Allende - Thu, 10/12/2023 - 17:18
As the end-of-the-year shopping season approaches, Mexicans prepare to shop despite a rise in credit delinquency.
Buen Fin Anticipates Generating MX$141 Billion Revenue in 2023
By Mariana Allende - Wed, 10/04/2023 - 10:00
This year’s edition of the Buen Fin will have an economic impact of US$7.8 billion, says CONCANACO SERVYTUR.
The Week in Retail: Starlink Partners with Mercado Libre
By Mariana Allende - Thu, 09/21/2023 - 10:00
Starlink launches in Mexico through Mercado Libre and Grupo Modelo and L’Oreal set sustainable goals. This is the week in retail.