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2024: Toward a Programmatic Future
By Francis Petty - Thu, 01/25/2024 - 13:00
How can we use technology strategically to move past short-sighted goals and meaningfully connect with audiences? Francis Petty takes a look.
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The Rise of Retail Media and the Challenges of a Booming Industry
By Francis Petty - Wed, 12/13/2023 - 13:00
AI-powered programmatic advertising is the key to enabling new opportunities and growth that benefit all, writes Francis Petty.
Key Media to Ride the Wave of Relevance in an Omnichannel World
By Francis Petty - Tue, 08/08/2023 - 11:00
Just keeping pace with consumers is not enough: brands need to become the beacon that leads them back to shore. How? Francis Petty explains.
What is the Key to Success for Brands Jumping into 2023 Hot Sale?
By Francis Petty - Tue, 05/23/2023 - 09:00
Everything suggests that there is no better choice than to leverage the potential of the yearly Hot Sale. Francis Petty looks at how to do that.
Top Trends in Programmatic Advertising to Boost Business in 2023
By Francis Petty - Mon, 01/30/2023 - 12:00
The last few years have provided a powerful lesson: There’s no stopping digital transformation. The same goes for advertising, writes Francis Petty.
How to Stay Relevant in 2023: Knowing Your Audience Could Be Key
By Francis Petty - Mon, 12/05/2022 - 10:00
Technology will be a key ally in creating flexible brands that can be there for their users just when they are needed, writes Francis Petty.
How Can a Growth Mindset Enable Marketing Success?
By Francis Petty - Mon, 11/14/2022 - 13:00
Francis Petty explores how marketing departments have evolved and how innovative digital solutions are now key pieces in the transformation puzzle.
Can AI Offer Mexican Companies a True Competitive Edge?
By Francis Petty - Mon, 08/15/2022 - 10:00
AI will soon be the norm across industries and early adopters will reap the benefits of having such a competitive edge, writes Francis Petty.