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Artificial Intelligence and UGC Strategies, Friends or Rivals?
By Juan José Artero - Thu, 03/09/2023 - 10:00
When it comes to AI, it is useful to highlight that AI has unique limitations that have been programmed in, humans do not, writes Juan José Artero.
https://mexicobusiness.news/tag/hitsbook
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Empathize With Your Consumers This Christmas With a UGC Campaign
By Juan José Artero - Mon, 01/09/2023 - 10:00
Seasonality and a UGC campaign go hand in hand to promote your product or brand with immediate results, writes Juan José Artero.
How the 'Creator Economy' Is Transforming the Digital Industry
By Juan José Artero - Fri, 08/05/2022 - 09:00
The generation of content helps to connect and build loyalty with brands, writes Juan José Artero.
Every Brand Strategy Should Have a UGC Solution
By Juan José Artero - Mon, 06/06/2022 - 13:00
The concept of User Generated Content is not new but the consumer trend has changed in recent years. Juan José Artero explains.
 Raise Brand Loyalty by Creating Your Own Community 4.0
By Juan José Artero - Mon, 04/04/2022 - 17:00
In building Community 4.0, companies can create a brand’s holistic space on the platform, writes Juan José Artero.
Using the Audience to Generate TV Show Formats
By Juan José Artero - Tue, 12/28/2021 - 11:24
Hits Book CEO Juan José Artero discusses how user-generated content is changing the media entertainment industry.
How Can UGC Help Your Marketing Strategy?
By Juan José Artero - Tue, 09/28/2021 - 10:48
User generated content (UGC) is a tool that all brands should bet on, writes Hitsbook CEO Juan José Artero.