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By Juan José Artero - Thu, 03/09/2023 - 10:00
When it comes to AI, it is useful to highlight that AI has unique limitations that have been programmed in, humans do not, writes Juan José Artero.
https://mexicobusiness.news/tag/hitsbook
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By Juan José Artero - Mon, 01/09/2023 - 10:00
Seasonality and a UGC campaign go hand in hand to promote your product or brand with immediate results, writes Juan José Artero.
By Juan José Artero - Fri, 08/05/2022 - 09:00
The generation of content helps to connect and build loyalty with brands, writes Juan José Artero.
By Juan José Artero - Mon, 06/06/2022 - 13:00
The concept of User Generated Content is not new but the consumer trend has changed in recent years. Juan José Artero explains.
By Juan José Artero - Mon, 04/04/2022 - 17:00
In building Community 4.0, companies can create a brand’s holistic space on the platform, writes Juan José Artero.
By Juan José Artero - Tue, 12/28/2021 - 11:24
Hits Book CEO Juan José Artero discusses how user-generated content is changing the media entertainment industry.
By Juan José Artero - Tue, 09/28/2021 - 10:48
User generated content (UGC) is a tool that all brands should bet on, writes Hitsbook CEO Juan José Artero.