Hyundai Healthy Seas
News Article
Find out more about the impact of automotive production in ocean ecosystems and Hyundai’s partnership to protect them.
Transforming Adversity Into Opportunity: Hyundai
Video
Claudia Márquez, President and CEO of Hyundai Motors Mexico, explains the approach the company took to remain strong through the pandemic.
MAS
News Article
Claudia Márquez, President and CEO of Hyundai Motors Mexico, explains the approach the company took to remain strong through the pandemic.
Hyundai IONIQ
News Article
IONIQ is Hyundai's bet on smart mobility and electric vehicles. The company will introduce three EV models over the next four years.
Hyundai Logo
News Article
Hyundai's 2Q20 results underscore a recovery in the company’s home market and losses in India and South America.
Inphographic: An electric future
Infographic
Although their share in the Mexican market is still less than 1 percent, electric and hybrid vehicles have become a priority for OEMs around the world
as the domestic market grows and Mexico becomes a much more attractive automotive destination, Chinese companies see an opportunity to once again try…
Roundtable
Patrick Yang
Patrick Yang
Director General
BAIC de México

We are the first Chinese automaker to come to Mexico in 10 years after FAW’s failed attempt to enter the market. BAIC is now an example of the quality of Chinese vehicles. The fact that our units are now part of rental car operator Europcar’s fleet is evidence of our quality and competitive price standards. Working in a fleet means meeting quality and price standards or rental companies will not adopt these vehicles. BAIC started selling cars in Mexico in June 2016 and 22 dealerships across the country have opened since then. JAC is already in Mexico and other Chinese companies are looking for partners to help them enter the country. I think up to two new Chinese automotive companies will enter Mexico by 2H18. We assembled 500 cars in 2017 and our plan for 2018 is to finish another 1,000 and bring more vehicles ready for assembly.

After FAW’s failed attempt to conquer the Mexican market, consumers were left with a bad taste of mouth regarding Chinese vehicles
Andrés Lerch
Roundtable
Andrés Lerch
Andrés Lerch
Advisory Partner and Leader of the Operations Transformation Area
EY Mexico’s Automotive Center

We are ready to embrace new and greener automotive technologies. Unfortunately, Mexico’s infrastructure is not prepared. Other countries are already experiencing a technological transformation as gasoline and diesel consumption declines while methanol, electricity and hybrid alternatives grow. In advanced economies, it will take 10 to 12 years for these new technologies to become a key part of their industry but in Mexico it will take the same time for these technologies to start permeating the market. There are benefits in owning an electric or hybrid car, including no ownership tax and less gasoline expenditure, but the initial investment to acquire one of these models is still too high. If the government does not offer fiscal benefits for leasing eco-friendly solutions, this market will not grow. Limiting deductibility in leasing is frankly retrograde and Mexico is the only country in the world with such regulations.

Electrification is a growing trend in the global automotive industry but it is not the only available option to reduce the environmental impact.
The domestic new vehicle market is presenting more encouraging figures than previous years
Analysis
The auto industry in Mexico continued its run of favorable news in the first half of 2016, with new OEMs coming in.
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