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By Mariana Allende - Thu, 01/01/2026 - 10:00

This week, Zara adopts Generative AI, while Amazon and Aeromexico boost logistics. Social media and the 2026 World Cup drive retail growth.

Featured content

Tue, 01/06/2026 - 07:30

Improvisation no longer has a place in modern retail. Data and foot traffic analytics are vital for 2026 conversion, writes Francisco Álvarez.

https://mexicobusiness.news/tag/ipsos

More E-Commerce & Retail

By MBN Staff - Tue, 12/30/2025 - 12:58

Ipsos report finds 61% of Mexican holiday shoppers are influenced by social media, with a shift toward digital payments and financial prudence.

By Mariana Allende - Thu, 10/30/2025 - 10:00

Shoppers plan early for El Buen Fin, Black Friday, and Día de Muertos, combining online and in-store purchases despite tariff-driven slowdowns.

By Mariana Allende - Wed, 10/29/2025 - 07:42

Survey shows 94% of Mexicans plan purchases during El Buen Fin, Black Friday, and Cyber Monday, with most starting planning early.

By Mauricio Martínez - Tue, 07/15/2025 - 11:30

In Mexico's uncertain economy, 25 brands grew through sustained, quality marketing investment and smart pricing, writes Mauricio Martínez.

By Julian Coulter - Tue, 07/15/2025 - 07:30

Future success for Buen Black Cyber relies on understanding consumer behaviors and leveraging AI across channels, writes Julian Coulter.

By Mariana Allende - Fri, 05/23/2025 - 08:06

Hot Sale 2025 in Mexico sees rising popularity, with 90% planning to shop and spending expected to grow 20% over 2024, per Ipsos and Google.

By Diego Valverde - Thu, 05/15/2025 - 16:00

Mexican consumers now search, scroll, stream, and shop across over 130 touchpoints daily, reshaping brand engagement via Google and YouTube.

By Mariana Allende - Wed, 10/04/2023 - 10:00

This year’s edition of the Buen Fin will have an economic impact of US$7.8 billion, says CONCANACO SERVYTUR.