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App Growth Dilemma: Who Should You Target, New or Active Users?
By Jorge Lara - Thu, 06/08/2023 - 14:00
Which is the better strategy, paying more attention and resources to customer acquisition or to activation and retention? Jorge Lara weighs in.
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More Logistics & Mobility
Successful Data Model Respects Users’ Privacy
By Jorge Lara - Tue, 02/14/2023 - 10:00
The adoption of comprehensive data privacy laws indicates an increased concern for consumer privacy among various institutions, writes Jorge Lara.
The Value of Seemingly Distant Data
By Jorge Lara - Fri, 11/11/2022 - 13:00
The possibilities in the crossover of information between companies or data sets that seem distant and unconnected are limitless, writes Jorge Lara.
Give Your Brand to the People: Brand Crowdsourcing
By Jorge Lara - Mon, 08/01/2022 - 15:00
By giving your brand to the people, you can accelerate the process of trial and error and grow faster in branding, users or sales, writes Jorge Lara.