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By Mauricio Martínez - Tue, 01/10/2023 - 11:00

For brands, focusing solely on sales growth is not enough and can even be dangerous, writes Mauricio Martínez.

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Fri, 03/29/2024 - 12:00

Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.

https://mexicobusiness.news/tag/kantar-mexico

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By Mauricio Martínez - Wed, 11/02/2022 - 09:00

AI will impact marketing because it will boost the efficiency of strategies, segment audiences and manage ad campaigns, writes Mauricio Martinez.