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Reflections on 2022 and Looking Ahead to 2023
By Kelly Kroger - Fri, 01/06/2023 - 09:00
Every year has challenges for retail. The key in 2023 will be to create an organization that is agile, flexible and empowered, writes Kelly Kroger.
https://mexicobusiness.news/tag/kelly-kroger
More E-Commerce & Retail
Looking Back at 23 Years in Mexico’s Retail Market
By Kelly Kroger - Thu, 11/17/2022 - 09:00
A lot has changed in C&A’s more than two decades in the Mexican market. CEO Kelly Kroger looks back — and forward.
How Will Consumers Shape the Future of Retail?
By Sofía Garduño - Wed, 11/09/2022 - 15:39
Business digitization has become a minimal requirement for companies, but how can physical and online retailers coexist?

Long-Term Brand Relevance
By Kelly Kroger - Wed, 09/14/2022 - 12:00
How does a brand maintain its relevance with customers over generations? The answer lies where it always has and always will. Kelly Kroger explains.
Transformation to Omnichannel: The New Reality in Retail
By Kelly Kroger - Thu, 01/13/2022 - 09:14
There’s no longer an online world and an offline world. Only those who adapt to the continually changing customer will succeed, writes Kelly Kroger.
How to Leverage a ‘Glocal’ Business
By Kelly Kroger - Tue, 09/28/2021 - 14:49
Amid increasingly diverse competition, brands must find a way to differentiate themselves in the eye of the consumer. A ‘glocal’ strategy can help.
Diversity and Inclusion in the Fashion Industry
By Kelly Kroger - Thu, 07/22/2021 - 09:10
The fashion industry, historically seen as discriminatory, has an important role to play to ensure diversity and inclusion, says C&A’s Kroger.
E-Commerce Revolution is Here. There Is No Going Back
By Andrea Villar - Mon, 06/22/2020 - 05:20
COVID-19 forced people to change their habits. As a result, companies are accelerating their e-commerce strategies trying to get a piece of the cake
Despite E-Commerce's Growth, Human Contact Cannot Be Replaced
By Andrea Villar - Wed, 06/17/2020 - 05:00
The COVID-19 crisis pushed C&A toward e-commerce in just two weeks. However, its CEO in Mexico believes human contact cannot be replaced