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Lesson Learned: The Predictable Catastrophe of AI Advertising
By Yecely Díaz - Thu, 08/24/2023 - 13:00
It’s no good investing in AI when it comes at the expense of the very thing businesses are trying to win: customer loyalty, writes Yecely Díaz.
https://mexicobusiness.news/tag/loyalty-programs
More Finance & Fintech
Ualá Strengthens Presence in Mexico with New Releases
By Sofía Hanna - Fri, 06/09/2023 - 12:49
Ualá announces a 9% annual return account, an alliance with Western Union and a loyalty program.
Loyalty 3.0: Consumer-Led, Leveraging Web3 Tech
By David Roa - Thu, 10/13/2022 - 11:00
New technologies, including blockchain and Web3, will rewrite the loyalty landscape but look before you jump, writes David Roa.
Mexico Reports GDP Growth: INEGI
By Emilio Aristegui - Thu, 09/01/2022 - 10:10
The Mexican economy shows signs of gradual recovery. This and more in this week’s roundup!
Customer Lifetime Value: The Importance of Loyalty Programs
By Chiara Sheldon - Thu, 08/25/2022 - 13:00
Understanding specific touchpoints will create authentic loyal customer relationships that make any business successful, writes Chiara Sheldon.