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By Julian Coulter - Tue, 04/09/2024 - 08:30
With third-party cookies on the way out, companies must build new relationships using a solid first-party data strategy, writes Julian Coulter.
https://mexicobusiness.news/tag/marketing
More E-Commerce & Retail
By Mariana Allende - Wed, 08/16/2023 - 11:30
Nostalgia marketing, fueled by emotional triggers, is expected to make Mattel close to US$100 million.
By Cinthya Alaniz Salazar - Wed, 06/14/2023 - 10:00
Conventional communication channels are saturated, so brands must find new channels to showcase content, says Storyly's Mariano Barisch.
By Adrián Fernandez de Mendoza - Tue, 03/07/2023 - 17:00
Adrian Fernandez de Mendoza reflects on how many organizations lost the focus on what matters the most: profits
By Julian Coulter - Thu, 03/02/2023 - 11:00
As consumer privacy takes priority, AI and first-party data are key to brand success, writes Julian Coulter.
By Kelly Kroger - Wed, 09/14/2022 - 12:00
How does a brand maintain its relevance with customers over generations? The answer lies where it always has and always will. Kelly Kroger explains.
By Cinthya Alaniz Salazar - Mon, 01/10/2022 - 17:34
Riding a wave of success, Drift chose Mexico for its sixth location as it continues to expand internationally.
By Jorge Ramos Zwanziger - Fri, 08/06/2021 - 15:36
With one of the biggest clothing sales happening now, what should sellers expect from consumers?
By Andrea Villar - Mon, 09/28/2020 - 05:00
What strategies can B2B companies take to engage with clients during the pandemic
By Daniel González - Tue, 04/07/2020 - 14:39
Clients of El Palacio de Hierro, Liverpool and Suburbia may defer credit card payments for up to four months.