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Earn and Retain Customers With First-Party Data
By Julian Coulter - Tue, 04/09/2024 - 08:30
With third-party cookies on the way out, companies must build new relationships using a solid first-party data strategy, writes Julian Coulter.
https://mexicobusiness.news/tag/marketing
More E-Commerce & Retail
Nostalgia Marketing Capitalizes on Barbie Movie
By Mariana Allende - Wed, 08/16/2023 - 11:30
Nostalgia marketing, fueled by emotional triggers, is expected to make Mattel close to US$100 million.
Becoming The Next Consumer Channel Touchpoint
By Cinthya Alaniz Salazar - Wed, 06/14/2023 - 10:00
Conventional communication channels are saturated, so brands must find new channels to showcase content, says Storyly's Mariano Barisch.
It’s the profit, stupid
By Adrián Fernandez de Mendoza - Tue, 03/07/2023 - 17:00
Adrian Fernandez de Mendoza reflects on how many organizations lost the focus on what matters the most: profits
Business Priorities in 2023
By Julian Coulter - Thu, 03/02/2023 - 11:00
As consumer privacy takes priority, AI and first-party data are key to brand success, writes Julian Coulter.
Long-Term Brand Relevance
By Kelly Kroger - Wed, 09/14/2022 - 12:00
How does a brand maintain its relevance with customers over generations? The answer lies where it always has and always will. Kelly Kroger explains.
Intentionally Drifting to Mexico’s Hot Market
By Cinthya Alaniz Salazar - Mon, 01/10/2022 - 17:34
Riding a wave of success, Drift chose Mexico for its sixth location as it continues to expand internationally.
Hot Fashion 2021: What to Expect?
By Jorge Ramos Zwanziger - Fri, 08/06/2021 - 15:36
With one of the biggest clothing sales happening now, what should sellers expect from consumers?
The Show Must Go On(line): How B2B Companies Can Cope Nowadays
By Andrea Villar - Mon, 09/28/2020 - 05:00
What strategies can B2B companies take to engage with clients during the pandemic
Mexican Department Stores Approve Deferment of Payments
By Daniel González - Tue, 04/07/2020 - 14:39
Clients of El Palacio de Hierro, Liverpool and Suburbia may defer credit card payments for up to four months.