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The Rise of Retail Media and the Challenges of a Booming Industry
By Francis Petty - Wed, 12/13/2023 - 13:00
AI-powered programmatic advertising is the key to enabling new opportunities and growth that benefit all, writes Francis Petty.
https://mexicobusiness.news/tag/marketing
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In Advertising, Media Channels Are also the Message
By Mauricio Martínez - Thu, 05/11/2023 - 11:00
Brands need to question every decision they make, including their media choices and whether their values ​​align, writes Mauricio Martinez.
3 Steps to Future-Proof Your Company in 2023
By Christopher Córdova - Wed, 01/18/2023 - 09:00
2023 will again be volatile and there is only one way to ensure success: get real. Christopher Córdova outlines three steps in that direction.
How Do I Strengthen My Brand in Times of Crisis?
By Mauricio Martínez - Tue, 01/10/2023 - 11:00
For brands, focusing solely on sales growth is not enough and can even be dangerous, writes Mauricio Martínez.
How Blockchain Can Contribute to Food Production Sustainability
By Eugenio MarÍn - Fri, 12/09/2022 - 09:00
Blockchain improves traceability control and food safety, increasing the supplier-customer trust relationship, writes Eugenio Marin.
How Do You Scale a Startup Despite the Global Context?
By Daniel Marcos - Thu, 09/29/2022 - 09:00
Daniel Marcos provides four tips for startups to scale faster and with less drama.
Why Reinvention Is Necessary … and Within Reach
By Carlos Herrero - Wed, 08/17/2022 - 12:00
Reinvention requires a significant effort of analysis and reflection, as well as humility, writes Carlos Herrero.
Creating Value in the Metaverse
By Alberto Saracho - Thu, 07/28/2022 - 16:00
The potential of the metaverse to trigger the next wave of digital disruption seems increasingly possible, writes Alberto Saracho.
What Makes a Valuable Brand?
By Mauricio Martínez - Wed, 07/27/2022 - 14:00
Business value comes in many forms and a strong brand can support each of them, writes Mauricio Martínez.
In the Face of Information Saturation, Strategy Is the Answer
By Valerie Anaya Levesque - Thu, 07/21/2022 - 15:00
What a brand or company needs to reduce campaign failures is a communications strategy that governs everything else, writes Valerie Anaya Levesque.