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By Francis Petty - Thu, 01/25/2024 - 13:00

How can we use technology strategically to move past short-sighted goals and meaningfully connect with audiences? Francis Petty takes a look.

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Fri, 03/29/2024 - 12:00

Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.

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By Mauricio Martínez - Thu, 05/11/2023 - 11:00

Brands need to question every decision they make, including their media choices and whether their values align, writes Mauricio Martinez.