Defining Trends Toward Commercial Success
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The pandemic forced the automotive sector to redefine how brands do business. Mazda was one of the companies that showed how to deal with a crisis
Miguel Barbeyto, Mazda
News Article
The pandemic forced the automotive sector to redefine how brands do business. Mazda was one of the companies that showed how to deal with a crisis
Miguel Barbeyto
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Miguel Barbeyto
CEO
Mazda de Mexico
Mazda ended 2020 with better-than-expected results. Its CEO in Mexico believes the particular charm of the brand is one of the reasons why
Miguel Barbeyto, Mazda Mexico
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Miguel Barbeyto
President
Mazda Mexico
After 14 years in Mexico, Mazda has gained recognition and gathered a group of loyal customers that come back for new Mazda cars
miguel
Roundtable
Miguel Barbeyto
Miguel Barbeyto
President of Mazda de México
Mazda

Having a local sourcing strategy will always prove advantageous due to the logistic advantages this offers and there are still opportunities for more local companies to integrate into our supply chain. Quality, short response times and support are areas of opportunity for new companies to compete against players with more experience in the market. The industry is becoming increasingly demanding and suppliers must have enough experience to not compromise OEM production or force companies into a recall. Both foreign and local suppliers have developed well in the Bajio; the opportunity is there and Mazda is open to growing its local supplier base. That being said, in terms of product costs, having a local or a foreign provider makes little difference considering that most components are priced in dollars.

With the arrival of Mazda and INFINITI and reinvestments from companies such ...
Miguel Barbeyto
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Miguel Barbeyto
President of Mazda de México
Mazda
Mazda de México is the local subsidiary of Japan-based Mazda Motor Corporation. The company has manufacturing operations in Mexico in Salamanca,…
Miguel Barbeyto
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Miguel Barbeyto
Senior Director
Mazda de México
Since Mazda arrived in Mexico in 2005, the brand has shown consistent and solid growth year after year
Miguel Barbeyto
View from the Top
Miguel Barbeyto
Senior Director
Mazda de México
When Mazda entered the market in 2005, the company was able to overcome the difficulties in the industry by launching a new generation of products
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