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Mitsubishi Electric - Victor Fuentes
View from the Top
Victor Fuentes
Director General
Mitsubishi Electric Automation Mexico and Latin America
Embracing Industry 4.0 does not mean immediate full automation. Clients must adopt what works for them based on their needs, says Mitsubishi Electric.
Victor Fuentes
View from the Top
Victor Fuentes
Senior Sales and Marketing Manager
Mitsubishi Electric Automation Mexico and Latin America
Mitsubishi has its own answer to Industry 4.0: e-F@ctory. Víctor Fuentes explains the benefits his company’s service brings.
Víctor Fuentes
View from the Top
Víctor Fuentes
Director
Mitsubishi Electric Automation Mexico and Latin America
Mitsubishi Electric is a global company that develops and manufactures electric products and systems, including industrial robots
Mitsubishi Electric - Victor Fuentes
View from the Top
Victor Fuentes
Director
Mitsubishi Electric Automation Mexico and Latin America
Mitsubishi Electric has more than 40 years in Mexico. The company is focusing on catering for new automotive segments and industries. Full story here.
Although benefits are clear in terms of efficiency and production quality, companies are still unsure of how these new concepts will fare when…
Roundtable
Victor Fuentes
Víctor Fuentes
Director General
Mitsubishi Electric Automation Mexico / Latin America

Automation delivers challenges, including the development of more local technologies and the training of specialists in products and solutions that boost productivity, process optimization and cost reduction. It has an impact on jobs — or more accurately, the transformation of jobs — but Mexican companies are willing to change their production processes and make use of the workforce. I do not see risk in this process as much as I see opportunities for the industry to achieve a more agile competitiveness. This process implies greater investments in the personnel that will design, produce and operate these lines, but they will also produce a different kind of resource, particularly human capital. It is no longer about having a worker tightening four screws eight hours a day but having a person who is designing new products and instrumentation to optimize the process adapted to a machine.

The automotive industry has been a main driver in the adoption of automation and Industry 4.0 practices.
Some companies have already brought R&D and engineering centers but, how can Mexico become more attractive to investors as an engineering…
Roundtable
Víctor Fuentes
Víctor Fuentes
Director General
Mitsubishi Electric

Mexico is not a country that guarantees conditions that promote R&D investment. Even the Mexican government reduces budget for these activities. These conditions must be driven by private companies as part of their corporate social responsibility activities and commitment with Mexico. Mitsubishi Electric Automation has Mitsubishi University, a program that provides training for customers around the world. The content learned by Mexican workers certifies them according to Mexican regulations. It is also the same content that a worker in Japan or the US learns. Due to the extension and diversity in Mexico, we decided to create training centers where Mitsubishi Electric’s business partners provide training and knowledge to customers on behalf of Mitsubishi Electric. By the end of 2018, we will also be launching a scholarship program for public university students where they can receive training at our facilities.

Mexico’s success as an automotive manufacturing hub is undeniable. The country is already the seventh-largest light-vehicle producer in the world
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