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App Growth Dilemma: Who Should You Target, New or Active Users?
By Jorge Lara - Thu, 06/08/2023 - 14:00
Which is the better strategy, paying more attention and resources to customer acquisition or to activation and retention? Jorge Lara weighs in.
https://mexicobusiness.news/tag/mobility-app
More Logistics & Mobility
The Technology Behind the User Experience
By Richard Farr - Thu, 08/18/2022 - 13:00
Technology, now more than ever, is behind the user experience and, therefore, vital to the survival, or not, of an operation, writes Richard Farr.