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By Mariana Allende - Wed, 08/16/2023 - 11:30
Nostalgia marketing, fueled by emotional triggers, is expected to make Mattel close to US$100 million.
https://mexicobusiness.news/tag/nintendo
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By Javier Guerrero - Tue, 05/30/2023 - 12:00
Three keys will allow European brands to gain more and more ground on this continent, writes Javier Guerrero.
By MBN Staff - Fri, 06/12/2020 - 12:22
Sony revealed the PlayStation 5 hardware, which will go on sale in late 2020
By Andrea Villar - Mon, 05/18/2020 - 12:10
The release of Animal Crossing was timed perfectly by Nintendo Switch, who vacuumed up users under lockdowns in 1Q20
By Daniel González - Tue, 05/12/2020 - 18:21
According to Newzoo, in 2020 the video game industry will grow more than 9.3 percent compared to 2019, with most users coming from Latin America.
By MBN Staff - Fri, 05/08/2020 - 11:34
After not having paid any federal contribution since they began operations in Mexico, taxes begin to reach the big tech companies