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Nostalgia Marketing Capitalizes on Barbie Movie
By Mariana Allende - Wed, 08/16/2023 - 11:30
Nostalgia marketing, fueled by emotional triggers, is expected to make Mattel close to US$100 million.
https://mexicobusiness.news/tag/nintendo
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The Three Keys to E-Commerce Success Between Europe and Latam
By Javier Guerrero - Tue, 05/30/2023 - 12:00
Three keys will allow European brands to gain more and more ground on this continent, writes Javier Guerrero.
PlayStation 5: First Look at a Futuristic Design Coming in 2020
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Sony revealed the PlayStation 5 hardware, which will go on sale in late 2020
Nintendo’s Animal Crossing Hooked 11 Million Worldwide in 1Q20
By Andrea Villar - Mon, 05/18/2020 - 12:10
The release of Animal Crossing was timed perfectly by Nintendo Switch, who vacuumed up users under lockdowns in 1Q20
The Video Game Industry: the Unicorn is Real in COVID-19 Times
By Daniel González - Tue, 05/12/2020 - 18:21
According to Newzoo, in 2020 the video game industry will grow more than 9.3 percent compared to 2019, with most users coming from Latin America.
Taxes Hit Tech Companies and Users in Mexico
By MBN Staff - Fri, 05/08/2020 - 11:34
After not having paid any federal contribution since they began operations in Mexico, taxes begin to reach the big tech companies